Director, Programmatic Media

4 weeks ago

Philadelphia, United States CROSSMEDIA USA Full time

WHO WE ARE


Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in Germany and the UK, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.


We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.


Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more.


YOUR ROLE

We are searching for our next Director, Programmatic Media, to join our Performance Media team. This is a fantastic opportunity for someone who enjoys the technical side of campaign planning and considers themselves a resourceful and curious problem solver.


  • Analytical skills, both the ability to interpret overall campaign performance (within and beyond KPIs)
  • We’d love you to showcase your knowledge in the programmatic space to provide innovative and integrated strategies and recommendations to reach and surpass client goals.
  • Leadership: including leading day to day client operations, POV’s, management of Supervisors and team member. You know how to train team members ensuring best in class strategy and execution. You know how to communicate with clients verbally, in written form and have strong presentation skills.
  • Entrepreneurial attitude: You’re excited at the idea of building the agency with new tools, ideas, and opportunities.
  • Cross channel integration: A passion for integrated strategy and execution, with a specific interest in biddable media
  • You’re diligent and disciplined and comfortable in a casual and collaborative environment. Most importantly, you’re truly passionate about advertising and enjoy both teaching and learning about programmatic media.


REQUIREMENTS:

  • 6 + years of experience in programmatic media
  • Experience in the day-to-day programmatic campaign management, working across multiple DSPs – we work with The Trade Desk, DV360 and Amazon, but open to experience in Amobee or Verizon.
  • Strong POVs, proactively engaged in industry and agency thought leadership.
  • You’re not shy and enjoy building relationships with clients and know to manage up.
  • Coach and mentor team members, sharing insights about industry trends.
  • Utilize your technical knowledge to troubleshoot platforms, systems & tools.
  • Interpret campaign performance and provide creative optimizations to supervisors and colleagues alike.
  • You’ve got a bit of an entrepreneurial streak, so you’re excited at the idea of building the agency with new tools, ideas, and opportunities.
  • You are looking for a place to learn and build something special. And you want to do it in a casual and collaborative environment.


COMMITTMENT TO DIVERSITY, EQUITY & INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.


CROSSMEDIA BENEFITS

Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people.


Salary range $105k - $140k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.

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