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Product Marketing Manager

2 months ago

Miami, United States StaffChase Full time

Position: Product Marketing Manager

Location: Hybrid

Opportunity: Contract-to-Hire


Must-Have - Luxury Cruise experience required


Responsibilities: -

  • Serve as the voice of the product; execute product vision, strategy and implementation throughout all marketing channels and initiatives –
  • Bring to life our story that responds to insights and defines the brand as a category of one –
  • Lead and support the destination strategy throughout the year in close partnership with the deployment and itinerary team –
  • Pull and analyze deployment/itinerary data to implement an effective strategy to go-to[1]market differentiating our delivery against the competitive set –
  • Drive the creation of strategic plans to support go-to-market initiatives –
  • Strategically brief agencies on e-commerce content; Ongoing website audit sustaining accurate and precise product content staying true to the brand narrative –
  • Lead the development of product launch campaigns for both digital, traditional, and experiential campaigns introducing and supporting key product offerings for the brand –
  • Consistently optimizing campaigns and initiatives based on business intelligence –
  • Developing and leading overall product marketing and messaging calendar complementing major brand and product launches:
  • Vessel launches, events, experiences, brand campaigns, brand announcements, and more. –
  • Documents post-launch campaign performance with key insights on how to approach next steps and/or optimizations –
  • Develop a high performing team with various tenure and technical skills - Direct agencies in making sure initiatives are delivered precisely and in a timely manner –
  • Manage and develop product tool kits for internal and vendor stakeholders driving consistency of the product narrative –
  • Lead development of messaging strategy across all marketing channels making sure consistency is executed precisely –
  • Spearhead and manage product performance and action planning cross functionally - Strategically lead cross functional team against all major brand activations –
  • Lead and develop the story across all guest touchpoints from the brief to consumer launch while staying true to our strategic goals –
  • Manage and develop comprehensive, omnichannel marketing programs to drive maximum demand and sales results while ensuring the brand is represented appropriately –
  • Close collaboration with the integrated and lifecycle team to build messaging strategy across segmented profiles –
  • Collaborate with the hospitality operation’s team in establishing the guest experience story across all pre, during and post sailing experiences and channels.
  • Develop content against the guest experience as needed - Performs other duties as required


Skills –

  • Cruise experiences a must.
  • BA/BS in marketing, communications, advertising or like degree –
  • MBA a plus & Hospitality and ultra-luxury experience a plus –
  • Brand Marketing experience a plus - 5-8 years of product marketing and/or product development experience –
  • Ability to communicate complex approaches in a clear, precise, and actionable manner - Strong leadership skills –
  • Strong creative direction skills from briefing to execution making sure that creative lives up to the strategy –
  • Ability to manage multiple projects simultaneously while managing changing priorities –
  • Excellent interpersonal and presentation skills across all business units –
  • Excellent written and verbal communication skills - Experience with B2B marketing programs –
  • Demonstrate sound judgement and resourcefulness in decision making and problem solving –
  • Proficiency in Microsoft programs