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Product Marketing Manager

3 months ago

Miami, United States INSPYR Solutions Full time

Title: Product Marketing Manager
Duration: Contract - 12 months plus
Location: Miami, FL (Hybrid) 3 days onsite is required
Compensation: $60 - $65 hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.


REQUIRED: Must have experience working at an advertising agency and/or managing an advertising agency, along with Brand or product management

Job Description:
The Product Marketing Manager will oversee the strategy and go-to-market plan for key product initiatives across the company, with a focus on exclusive destinations and new ship launches over the next 3-5 years. The manager will work closely with multiple stakeholders across the organization, including Senior leadership, to gather necessary information on destination development and new ship builds, to develop a recommended marketing plan informed by key milestones and deliverables.

Responsibilities:
1. Collaborate with relevant internal Operations teams to create a road map of all upcoming product initiatives and how they fit into the overall Company’s brand strategy and communications plan in market. Be the owner of all product’s specific information and key messaging, tuned in to new product rollouts and timelines of launches and go live dates. This will be accomplished through developing a deep understanding of the product pipeline, including new and updated exclusive destinations, new ships, and new experiences. 20%

2. Lead the integrated marketing plan for all product milestones, including destination development for Celebration Key and Half Moon Cay and new ship launched, including Excel 4 and beyond. This includes the development of the communication strategy and framework for integrated campaigns to be rolled out across all relevant Marketing
channels. 20%

3. Work with product development experts across the operations team, including senior leadership from New Builds, Food & Beverage, Entertainment, etc. to develop a compelling narrative and transform into a message brief that can be used by all internal teams to create marketing materials to support the product launches. Ensure the company distinctive and ownable assets are used consistently across campaigns to cement the brand with our audiences, even when we are talking about specific product. 15%

4. Lead the development of assets that will be utilized by the marketing team as a starting point for channel specific support. In this process, develop thoughtful creative briefs taking into consideration development of assets for all channels, owned and paid. Develop the foundational creative assets that can be adapted by individual marketing teams in support of a particular product milestone. Furthermore, get to know and anticipate channel specific needs to recommend optimal support and ensure all teams have the key visuals/messages needed. 15%

5. Work with our creative agency, of record to ensure all product communication lives under the broader company brand communication strategy and amplifies existing national plan in market. The role will also work with internal Creative Services and brief the team on key product moments that require creative development and support across key marketing disciplines. 15%

6. Develop regional product support plans as ships change ports and enter new markets. Assess the competition in that market and work with agency (internal Creative Services or creative agency of record) to develop an integrated plan that introduces the new ship offering to the target audience. Develop a brief to inform the creative concept taking into consideration key market objectives and desired consumer behavior. Plans may include paid media so will work with media team to assess appropriate support. Manage creative development of assets that will be adapted across all channels. 15%

7. Collaborate with key stakeholders across the organization, including senior leadership, via strategic discussion and decisions. The Manager will have input into the guest experience, via the Guest Experience Governance Board, by providing consumer learnings, category insights, etc.

Qualifications: Bachelor's Degree in Marketing, Business
6+ years' experience working at an advertising agency and/or managing an advertising agency a plus. Brand or product management previous experience
Strength in producing high quality work in a fast-paced environment, balancing multiple concurrent projects on deadlines with shifting priorities.
Ability to build and foster collaborative partnerships across the function and departments.
Ability to demonstrate leadership skills. Manage direct reports with immediate feedback on performance and weekly touch points to review deliverables.
Excellent verbal and written communications skills with great attention to detail.
Attention to detail in planning, risk mitigation and budget management.
Ability to interact and present information concisely and confidently to senior leaders.
Ability to multi-task and deliver under pressure in a high visibility role.
Proficient in Microsoft Office products (Word, Excel, PowerPoint)
Strong understanding of digital applications/platforms (examples: mobile, web, tablet and social)
Knowledge of current and future trends in digital marketing and communications platforms and applications
Deep expertise in developing effective advertising campaigns.
Knowledge of media and creative analytics and experience with analyzing performance
Team player attitude
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.



Our benefits package includes: Comprehensive medical benefits
Competitive pay
401(k) retirement plan
...and much more


About INSPYR Solutions

Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.