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Marketing Specialist

3 months ago

Parsippany, New Jersey, United States DOWC Full time

Job Summary:

The Marketing Specialist will play a critical role in developing and executing outbound marketing programs that drive lead generation. Key responsibilities include creating content for print and digital efforts, end-to-end email marketing programs, SEO/SEM, CRM database management, website updates, project management, and reporting in the companys marketing team.

Duties/Responsibilities:

Create, write, & review content for both print and digital efforts

Help manage email marketing programs, including list management best practices and segmentation

Help analyze, review, and implement changes to websites for search engine optimization

SEM campaign builds, optimizations, & management

Maintain a customer-focused attitude with a focus on activities that create lifetime customers

Performs general administrative tasks as needed

Help with placement of print and digital collateral including news and feature articles, executive communications, campaigns, events, social media, email, video scripts, and PR.

Development and implementation of optimized web content across multiple brand properties.

Help develop social media presence and direct programs to improve social media reputation and recognition

Work with outside vendors

Maintain an ongoing list of projects and deadlines in teams

Assist with daily tasks in support of all marketing department needs

Assist with any other tasks outlined by the marketing team

Required skills/Abilities:

Knowledge of SEO/SEM, PPC, social media, email marketing, digital advertising, retargeting, CRM, and marketing automation

Excellent verbal and written communication skills.

Driven and dynamic thinker

Ability to jump into a fast-paced environment and help with any marketing needs

Deadline and detail-oriented

Great time management and organizational skills

Content and Creative writing interests

Creative thinking

Strong desire to learn along with a professional drive

Solid understanding of different marketing techniques

Education and Experience:

Bachelor's degree in marketing, communications, business, or related course of study

Expertise with database management

Basic working knowledge of Adobe Creative Suite

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at a time.

DOWC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact us for assistance.