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Senior Strategy Director

3 months ago

Baltimore, Maryland, United States Moore DM Group Full time


About Us

Edge Direct is a proactive fundraising agency with a rich history of supporting well-known causes for almost a century. We specialize in helping nonprofit organizations maximize their impact through efficient direct response marketing strategies. Our tailored programs are designed to address the specific challenges nonprofits face in today's dynamic fundraising landscape, focusing on increasing revenue, expanding donor bases, and identifying qualified donors for significant giving opportunities.

Edge Direct operates under Moore, the nation's leading direct marketing company dedicated to serving nonprofits, associations, and government agencies. For more information about Edge Direct and our client portfolio, please visit our website.

The Senior Strategy Director at Edge Direct collaborates with various teams within the Moore Enterprise to drive client success. This key role partners closely with the VP of Audience Strategy and other team members to ensure that all strategies and initiatives are in line with the client's objectives. By leveraging data analysis and expertise, the Senior Strategy Director identifies growth opportunities and enhancements, translating these insights into actionable recommendations that align with the client's goals.

Responsibilities:
  • Establish trusted relationships with key client contacts and internal team members.
  • Lead the strategic planning and implementation of initiatives and campaigns.
  • Deliver meaningful value to clients through innovative solutions and measurable outcomes.
  • Develop growth scenarios based on donor and channel trends to drive short- and long-term investments.
  • Create segmentation strategies for campaigns and collaborate with partner agencies on modeling when necessary.
  • Contribute to budget planning and develop strategies to meet financial goals.
  • Work with leadership and partners to execute plans effectively.
  • Analyze donor trends and translate them into strategic actions.
  • Track progress towards goals and make adjustments to strategies when needed.
  • Assist in crafting campaign strategies that align with client performance objectives.
  • Collaborate with analytics partners to evaluate program performance and make data-driven recommendations for future campaigns.
  • Perform additional duties as required, including client presentations and proposing innovative approaches.
  • Attend industry events to enhance expertise and share knowledge with colleagues.
Required Skills:
  • Prior experience in fundraising through direct mail is essential; familiarity with other channels is advantageous.
  • Thorough understanding of the nonprofit sector and its impact on program strategies.
    • Awareness of structural, cultural, and sector variations.
    • Knowledge of program scope and framework differences.
    • Familiarity with donor behavior and effective marketing tactics to engage donors.
  • Proficient in data analysis, particularly in Excel, with exposure to other reporting tools.
  • Strong communication and interpersonal skills, capable of engaging effectively with clients and teams.
  • Ability to generate actionable insights from data for diverse audiences.
  • Demonstrated problem-solving skills and creativity.
  • Self-motivated with a thirst for knowledge and superior persuasion abilities.
  • Open to feedback and adept at incorporating internal and external input.
  • Exhibits sound judgement and the capacity to make well-supported recommendations in a timely manner.
  • Strong work ethic and thrives in a collaborative setting.
  • Attentive to detail with exceptional organizational and time management skills.
Education and Experience:
  • Minimum 5-7 years of experience in direct response marketing.
  • 3+ years working in an agency or consulting role, concurrently is acceptable.
  • Proficiency in direct mail strategies and acquisition tactics is required.
  • Experience with digital, sustainer, event, or other strategies is a plus.
  • Bachelor's degree in a relevant field is mandatory.
Our Benefits

We offer a comprehensive benefits package to keep you motivated, engaged, and inspired. Our benefits include healthcare coverage, support for working parents, and generous time off so you can recharge and spend time with loved ones.

At Moore, full-time employees are eligible for medical & prescription, dental, and vision insurance, as well as life insurance and various savings plans. We provide paid holidays, personal leave, volunteer leave, and parental leave. Our team members can also opt for a company-sponsored 401(k) plan. Some benefits may have eligibility waiting periods.

Moore is dedicated to fostering diversity and is an equal opportunity employer. We value all applicants and base employment decisions on qualifications and merit, without regard to race, gender, religion, age, disability, or veteran status. Moore Digital abides by all fair employment practices concerning citizenship and immigration status.