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Industry Analyst Relations Manager
3 months ago
Netchannels is looking to hire a full time Industry Analyst Relations Manager for one of our clients. This is an on-going, long-term engagement.
NOTE: this is NOT a Business Analyst, Data Analyst, or Financial Analyst role.
Description:
The analyst relations team is responsible for setting and executing strategy to ensure both large and boutique analyst firms understand the client's capabilities and represent them accurately to the market and their end users. Tier 1 analyst firms are: Gartner, Forrester, IDC.
Job Overview
Maintain positive, ongoing relationships with industry analysts across a variety of firms in support of the company's goals and objectives. This person will be responsible for sharing information, fostering relationships, gathering market insights, and shaping perceptions among the community of the client's key industry analysts.
Specific Responsibilities:
- Build strong relationships with influential analysts and executive spokespeople
- Serve as an internal resource to share marketplace insights regarding competitors, market trends and new technologies
- Review, summarize and track relevant research for internal stakeholders
- Provide insight back to the management team and other key internal partners on analyst feedback, research coverage and information gathered from industry conferences
- Be a strong driver in shaping and influencing analyst research agenda and coverage
- Work with Product Marketing to deliver quality and compelling information to the industry analyst community through an ongoing cadence of analyst briefings, inquiries and other engagements
- Prepare, write and edit analyst presentations and materials
- Facilitate analyst briefings, inquiries and engagements such as consulting days or analyst visits
- Monitor analyst research agendas and coverage, and create a research and engagement calendar.
- Respond to research-related Requests for Information to complete research reports/whitepapers
- Secure analyst quotes for press releases, blogs and other marketing materials
- Assist in planning and delivery of Analyst Conference with all members of the AR team
- Participate in and coordinate analyst interactions at conferences and other trade events
- Prepare analyst briefing books to inform the client's teams of recent analyst engagements and research prior to in person meetings
- Experience in High-Technology
- Solid industry analyst relationships and a few references from top firms
- Experience in high technology
- Track record of executing on analyst relations programs in previous B2B companies
- Excellent oral and written communications skills, with a knack for tying product and company developments to larger industry trends and research
- Track record for executing Analyst Conferences
- Demonstrated ability to work with cross-functional organizations (sales, PR, social media, product, business dev, and vertical marketing organizations)
- 7+ years' experience in Analyst Relations preferred
- Bachelor's degree required.
- Some travel required to analyst conferences and team meetings
- Strong organizational skills
- Project management skills
- Team player with strong interpersonal skills
Netchannels is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
