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Director, Global Paid Media

3 months ago

Los Angeles, California, United States Sonos Full time

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role can be done from home

Building the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices in Seattle and San Francisco. This role can be done from anywhere in the United States - any of our offices, or remotely from home.

Reporting directly to the Chief Marketing Officer, the Director of Global Paid Media will lead the development and execution of our global paid media strategies, including social, to enhance brand awareness, drive customer acquisition, foster engagement, and boost retention across diverse global channels. You will oversee a team of skilled marketers and collaborate closely with cross-functional teams to execute, optimize, maximize ROI, and elevate the overall performance of our digital marketing initiatives.

What You'll Do

  • Develop and implement a comprehensive global paid media strategy aligned with business objectives and market trends.
  • Manage an advertising budget efficiently across multiple regions and platforms, ensuring optimal ROI.
  • Lead and mentor a team of digital marketing professionals, providing guidance and fostering a culture of innovation and excellence.
  • Collaborate cross-functionally with internal teams including Brand Marketing, E-commerce, Product Marketing, and Analytics to ensure integrated campaign strategies.
  • Conduct in-depth analysis of campaign performance, leveraging data to refine targeting, creative, and bidding strategies.
  • Stay abreast of industry trends and emerging technologies to drive innovation in paid media strategies.
  • Establish strong relationships with external agencies and media partners to maximize campaign effectiveness and negotiate favorable terms.

What You'll Need

Basic Qualifications

  • 12+ years of experience in digital marketing with a focus on paid media, preferably in consumer goods or technology industries.
  • Proven track record of developing and implementing successful global paid media campaigns that drive measurable results.
  • Strong leadership skills with the ability to inspire and motivate a diverse team.
  • Excellent analytical abilities with a data-driven approach to decision-making.
  • Experience with forecast, site-to-site and marketing mix modeling

#LI-Remote

At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience. All full time employees are eligible for merit increases, discretionary bonuses, and equity. Our job postings may span more than one career level and the base pay range may be modified in the future based on changing market conditions. The starting base pay for this role for all US candidates is between:

$183,000 and $203,300

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

  • Medical, Dental, and Vision Insurance
  • A 401(k) plan with company matching and immediate vesting
  • An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
  • 80 hours of sick time upon hire, refreshed annually
  • Up to 12 paid holidays per calendar year
  • 12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents under our Short Term Disability policy
  • Company-paid Disability, Life, and AD&D Insurance
  • Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
  • Mental health benefits to support your holistic well-being
  • A generous employee discount program & Sonos Radio HD - on us

For a holistic overview of our benefits, please visit

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Follow the links to review the EEO is the Law poster and its supplement. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.