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Paid Social Media Manager
2 months ago
We are seeking a highly skilled Paid Social Media Manager to join our team at WPP Group. As a Paid Social Media Manager, you will be responsible for the operational management of client paid social marketing initiatives.
Key Responsibilities- Develop forecasts and plans, using input from your Director and Account Director.
- Understand the client's product and their marketing objectives and goals to define a campaign strategy and deliverable plans.
- Work closely with other internal departments to develop fully integrated social campaigns.
- Monitor, track and evaluate campaign performance analytics, based on critical client metrics.
- Deliver monthly client reports.
- Think creatively and develop tools and creative tactics to improve efficiencies.
- Actively contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts as well as new business efforts.
- Create, or assist in creating, POVs, standard methodologies, and key process documentation.
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 3+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
- A solid record in growing account scale and success and delivering great customer experiences through your working relationships on the client side.
- Desire to manage and mentor junior members of a team, prior experience as a manager a plus.
- Demonstrated ability to use paid media strategy to complement earned media campaigns and meet business objectives.
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Group employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
