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Media Strategist
2 months ago
We are seeking a highly skilled Media & Brand Strategist to join our team at Allspring Global Investments. As a key member of our marketing team, you will be responsible for developing and implementing our brand strategy and paid media initiatives worldwide.
Key Responsibilities- Develop and execute brand strategy, planning, and delivery for coordinated campaigns and other strategic initiatives.
- Strategize, implement, and distribute multi-channel paid media campaigns to boost brand awareness, involvement, and consideration.
- Provide direction on media buying and placements for TV, online video, digital, social, search, and third-party content partnerships.
- Collaborate with internal colleagues to define and scale best-practice media opportunities.
- Establish clear metrics for measuring success and reporting on campaign performance.
- Lead the briefing of media agencies on campaign strategy and provide day-to-day agency management.
- Assess metrics and performance, and provide reports on campaign success to stakeholders.
- Contribute new ideas and inject creativity into brand initiatives and media plans.
- Partner with internal social media and PR/communications teams to ensure a cohesive brand presence.
- Manage budgets and invoicing to ensure accurate pacing and forecasting.
- Deliver competitor media analysis and creative insights to stay ahead of industry trends.
- Minimum years of professional experience in media planning and buying.
- Proficient in Microsoft Office Suite and various analytics programs.
- Experience with paid search and international paid media.
- Excellent verbal, written, and interpersonal communication skills.
- Strong attention to detail and accuracy skills.
- Strong time management and critical thinking skills.
- Experience with asset/investment management brands and a solid understanding of target audience.
We offer a competitive compensation package, including a base salary range of $, - $, and the opportunity to participate in an incentive program linked to performance.
We are an Equal Opportunity/Affirmative Action Employer and consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
