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Director, Marketing Business Partner

3 months ago

Brentwood, Tennessee, United States Vaco Full time
Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings.


Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon.

We are seeking big thinkers to lead us into the future and explore the career of a lifetime.

Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category: 500+ Employees)

An Inc. 5000 fastest growing private company in America every year since 2007

Description :


The Director, Marketing Business Partner — Managed Services will provide hands on marketing support to generate demand for the organization's managed services offering.

This role will develop and execute a strategic marketing plan to drive growth for managed services, and act as the critical liaison between business stakeholders and global marketing.


Essential Job Functions:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

Duties and Responsibilities :
Drives the growth priorities and business objectives of the managed services business

Aligns with the wider Talent Solutions marketing strategy to feature and cross-sell across different lines of business

Ladders up to the wider Global Marketing strategy to drive overall growth of the organization

Acts as the marketing expert on our managed services offerings and convey the voice of the business when it comes to marketing messaging

Builds strong relationships and develop trust amongst all key managed services stakeholders

Partners with Global Marketing team to design net new campaigns to drive managed services opportunities

Proactively identifies opportunities to leverage and deploy existing Global Marketing resources that can also drive the growth of managed services

Works closely with marketing colleagues to develop channel strategies for managed services across content, events, PR, social media, email, and sales enablement

Acts as a brand ambassador who is closely aligned with brand strategy, messaging, and storytelling

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Desired Competencies:
Action Oriented – Embracing new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

Business Insight – Applies knowledge of business and the marketplace to advance the organization's goals


Communicates Effectively – Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension.

Active listener to ensure clear understanding

Growth Mindset – Embraces challenges, seeks out inspiration in others, and open to continuously improving and developing skills and business knowledge

Manages Conflict Courageously – Resolves conflicts in a proactive, healthy and productive manner using active listening and consideration of different perspectives

Stakeholder Management – Effectively prepares and balances the needs of multiple stakeholders while acting fairly in the decision-making process

Strategic Mindset – Looks from above to provide objective perspectives to represent strategies creating lasting business value

Planning Forethought and Alignment – Plans and prioritizes work to meet commitments aligned with organizational goals.

Education and Experience:
Bachelor's Degree required

Minimum 8 years' experience required

B2B Marketing experience required, preferably in the talent solution or staffing industry

Understanding of core marketing tactics required (ideally SEM, SEO, Content Marketing, Email Marketing, Digital Advertising, Direct Mail, Sales Enablement)

Familiarity with marketing automation tools such as HubSpot required

Location:
In office.

Hybrid/Remote option may be considered with Management approval.

Travel Requirements:

10% travel (e.g. 10% travel to differing locations, 90% of the time working from an office)

Physical Demands:
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:

Frequent :
Sitting, walking, eye/hand/foot coordination and repetitive motion.

Occasional :
Standing and bending.

Infrequent:
Lifting up to 10 pounds.

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