Digital Media Director

7 hours ago


Brentwood, Tennessee, United States Servpro Industries, LLC Full time
Job Title: Media Director - Digital

We are seeking a highly skilled Media Director - Digital to join our team at Servpro Industries, LLC. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive paid media strategies to drive growth and improve efficiency.

Key Responsibilities:
  • Develop and execute paid media strategies across multiple channels, including paid search, LSAs, display, and social media.
  • Work with our agency partners to understand our franchise owners' business goals and translate them into actionable local paid media strategies.
  • Audit campaign structure, parameters, and reporting to identify opportunities to improve data accuracy and inform future strategy.
  • Optimize campaigns for performance and ROI, making data-driven decisions to maximize results.
  • Stay up-to-date on industry trends and best practices in paid media, and communicate insights and recommendations to leadership.
Requirements:
  • 8+ years of experience in digital media planning, buying, and management, with progressive levels of responsibility.
  • Proven experience managing a team of direct reports, agencies, and contractors, with a demonstrated ability to mentor and develop direct reports.
  • Experimentation experience to design multivariate tests, synthesize test results, and build frameworks to make data-informed decisions.
  • Proficiency with data visualization tools such as Looker Studio and Tableau for data analysis, monitoring, and presentation.
  • Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.
About Us:

Servpro Industries, LLC is a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.

We are an equal opportunity employer and welcome applications from diverse candidates. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.


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