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Advertising Campaign Manager
3 months ago
This role involves managing marketing campaigns for a large gaming organization across multiple platforms including console, mobile, PC, and the cloud.
As a key member of the team, you will collaborate closely with marketers, game partners, and event partners to create and deploy effective campaigns that reach millions of gamers worldwide.
Position:
Advertising Campaign ManagerLocation:
Remote (must work core PST hours)
Contract Duration: 18 monthsCompensation: $60-$65/hour
Key Responsibilities Campaign Management:
Lead digital marketing campaigns across all endpoints, including console, PC, and mobile experiences. Define audience strategy and execute ongoing testing plans to optimize campaign performance.
Strategic Partnership:
Partner closely with Product Marketing on the strategy and execution of campaigns to drive Game Pass sign-ups, upgrades, engagement, and retention
Creative Development:
Recommend new campaign ideas and iterate creative strategies to engage core audiences. Work with the team to build compelling messaging and creative content.
Cross-Functional Guidance:
Provide guidance to the wider Digital Marketing organization, including customer experience, design, campaign execution, operations, experiments, and analytics
Project Management:
Develop and maintain a consistent playbook for communicating campaign and creative executions with stakeholders and partner teams
Performance Tracking:
Contribute to the development of the Digital Marketing go-to-market (GTM) plans, share creative executions, and report on campaign performance
Candidate Requirements Experience:
8-10+ years of experience in marketing campaign development, copywriting/messaging, and data analysis/optimization
Education:
A college degree in a related field such as marketing is required
Skills:
Proven experience with paid media or digital merchandising. Experience managing web campaigns, websites, and A/B testing. Strong understanding of developing digital campaigns and iterating for better performance. Excellent project management, time management, partnership, and collaboration skills. Analytical mindset for continuous improvement. Strong communication skills across all aspects of campaign development.
Preferred:
A passion for gaming and previous experience in the gaming industry.
Unique Selling Points Global Impact:
Opportunity to work on worldwide campaigns that reach millions of gamers
Innovative Environment:
Improve customer experience through various tests and experiments
Professional Growth:
Work in a transforming digital marketing environment at a leading gaming organization. Performance Indicators Quality of work and campaign results. Effective collaboration with key stakeholders. Successful execution and optimization of campaigns.
If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity.
We look forward to speaking with youAbout ManpowerGroup, Parent Company of:Manpower, Experis, Talent Solutions, and Jefferson Wells ManpowerGroup (
NYSE:
MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win.
We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills.
Our expert family of brands- Manpower, Experis, Talent Solutions, and Jefferson Wells creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years.
