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Social Media Influencer Strategist

2 months ago

Redmond, Washington, United States Nintendo Full time
Company Overview:

Nintendo Co., Ltd., located in Kyoto, Japan, is renowned for its iconic franchises such as Mario, Donkey Kong, The Legend of Zelda, Metroid, Pokemon, Animal Crossing, Pikmin, and Splatoon. Through innovative hardware and software products, Nintendo strives to provide exceptional entertainment experiences for all.

With a mission to create unique entertainment that brings joy to people globally, Nintendo has sold over 5.8 billion video games and more than 850 million hardware units worldwide. Nintendo of America Inc., based in Redmond, Washington, serves as the hub for Nintendo's operations across the Americas.


Key Responsibilities:
  • Support the execution of high-level strategies aimed at engaging with content creators to showcase Nintendo products and initiatives.
  • Manage calendars, including team and project timelines.
  • Oversee relationships with external partners and agencies for both short- and long-term marketing campaigns.
  • Respond to internal requests, including influencer vetting and content approval processes.
  • Implement various marketing materials, including strategic campaign plans, and coordinate the distribution of relevant game assets to influencer partners.
  • Assist in product launch campaigns and enhance the Nintendo brand through influencer activations, focusing on increasing consumer engagement and conversation.
  • Monitor community discussions and evaluate content performance as needed.
  • Prepare and present reports on social media and influencer marketing activities to senior leadership and executive management.
  • Collaborate with internal teams to align on content marketing, social media execution, and product messaging, while exploring ways to leverage influencers for brand awareness and advocacy.
  • Act as an influencer marketing expert, staying updated on best practices and industry trends.
  • Maintain Nintendo of America’s influencer management standards and policies.
  • Perform additional duties as assigned.

Qualifications:
  • 1-3 years of experience in influencer marketing, public relations, or consumer marketing, with a focus on social media.
  • Strong knowledge of strategic influencer marketing and public relations practices.
  • Intermediate understanding of various social media platforms, including YouTube, Instagram, Pinterest, Facebook, Twitter, TikTok, and Tumblr.
  • Experience in event planning and management.
  • Proven ability to grow and engage an audience or community.
  • Familiarity with web analytics and social media management tools.
  • Exceptional project management skills and attention to detail.
  • Strong writing, editing, and communication abilities.
  • Demonstrated capability in identifying quality social media content.
  • Cross-functional marketing experience in PR, Advertising, CRM, Retail, and Social Media.
  • Undergraduate degree in Communications, Public Relations, Marketing, Journalism, or a related field is preferred.

Applicants must be legally eligible to work in the United States. This position is hybrid and requires regular onsite work.

This contract position offers a competitive hourly wage and is eligible for various benefits through the employing agency.