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Paid Search Marketing Manager

3 months ago

Costa Mesa, California, United States The Fountain Group Full time
Marketing Manager (Paid Search Manager) located in Costa Mesa, CA (Remote). Details for the position are as follows:

Pay rate: $54.19-$61.42/hr.

Job Description/Responsibilities:
Seeking an AVP, Paid Search Manager to serve as an SEM thought leader and client lead, supporting business partners across the company's enterprise. This role will help lead SEM team in executing/optimizing campaigns, collaborating across digital channels. Opportunity to get exposure to owned, earned strategy of in-house practice beyond paid media as well as data strategy, personalization, etc. for holistic understanding of digital marketing strategy. Opportunity to get cross trained on other paid media execution or supporting functions for career path development. Opportunity to get in front of senior leadership and entire growth org for company-wide presentation.
  • Internal paid search subject matter expertise to lead a company's business category
  • Run paid search campaign planning, strategy, forecast, budgeting, building, execution, optimization, and reporting
  • Work directly with business teams on initial campaign planning as well as weekly performance review and serve as the client lead
  • Responsible for paid search strategy development, keyword research/analysis, copy development, bid strategy, and budget allocation
  • Present SEM capability, case studies and learnings to client teams and internally within Performance Marketing
  • Identify test and learn opportunity to gain deeper insights to optimize campaigns for better performance
  • Identify opportunity for automation leveraging internal/external tools
  • Collaborate with internal Ad Ops, Business Ops, Analytics and programmatic/paid social/affiliate teams for end to end campaign work and cross channel integrated strategy and execution
  • Manage external partner relationship and always be on the lookout for new SEM tactics/offers
  • Provide training to junior paid search team as well as offshore team member as needed
  • Conduct quarterly business case study to showcase paid search campaign success and present in company wide digital marketing council meeting
Qualifications:
  • Bachelor's Degree and 4+ Years hands-on Marketing experience managing paid search campaigns from planning and execution to optimization and reporting
  • Experience working on both B2C and B2B campaigns; experience working in financial category is a plus
  • Proficiency in using platforms Google Ads, Bing Ads, Search Ads 360 (preferred third party tool); experience in GA is a plus
  • Demonstrated strength in analytical skills and analytical thinking; proficient in excel and PPT
  • Project management experience