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Senior Associate

3 months ago

Chicago, Illinois, United States Spark Foundry Full time

Job Description

Overview:
The Senior Associate will support the Manager and Associate Director levels on behalf of Spark Foundry Digital clients. You will manage day-to-day planning and buying across a variety of digital programs, including:

Broadband video programs across the portals and a variety of niche content sites Brand specific online plans (traditional online banners, sponsorships, etc.) TV-centric digital/online extension sponsorships and integration programs Advanced TV trial initiatives including interactive TV, VOD, etc.

Role Objectives:

Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.) Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work Develop digital media plan recommendation based on integrated communication planning processes Connect with traditional planning and buying teams to ensure ideal synergy is delivered Negotiate and buy approved digital media plan programs Develop success metrics/measurement goals for all digital programs Report on and optimize digital programs on an ongoing basis

Qualifications

1+ years of online/digital media planning and implementation expertise Acquisition and branding background and familiarity/proficiency with the following systems/tools: Mediaocean, MBox Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc. Third-party ad measurement and traffic tools (e.g. Integral Ad Science) PowerPoint, Excel, Word Strong oral/written communication and negotiation skills