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Marketing Manager

3 months ago

Minneapolis, Minnesota, United States Rand Worldwide Full time

Company Description

We hire for tomorrow

Empowering innovation Rand Simulation, a division of Rand Worldwide advances the way engineers leverage simulation software to design, develop and ultimately manufacture products in a wide variety of industries. We are a strategic North American elite channel partner for Ansys, the leader in engineering simulation solutions developed to predict product design performance under real-world environments.

Job Description

Reporting to the Vice President of Marketing of Rand Worldwide, the Rand Simulation (Rand SIM) Marketing Manager will be accountable for defining, developing and executing on a comprehensive branding, go to market and overall marketing strategy to generate awareness and demand for this fast-paced, fast growing start up division of Rand Worldwide.

As the Rand SIM Marketing Manager, you will:

  • Create brand awareness for the Rand SIM division through a variety of marketing tactics and platforms to fuel pipeline in support of sales efforts to meet aggressive growth targets.
  • Develop, manage and implement strategic marketing programs, driving demand creation and lead generation activity resulting in qualified sales leads.
  • Forecast, measure and analyze impact of programs on sales cycles; produce quarterly ROI reports both internally, and externally for Ansys, to ensure marketing investments meet key objectives and performance requirements.
  • Work with broader corporate marketing team and outside agencies to create compelling content focused on helping customers achieve their intended business outcomes.

Your responsibilities will include:

  • Manage ideation and execution of strategic marketing programs. This includes a mix of digital touch - email, web, SEO/SEM/PPC, social, search traffic, video, as well as traditional tactics such as webcasts, industry events, tradeshows, conferences, sponsorships, public relations and speaking events.
  • Position and establish Rand SIM as a best-in-class Ansys partner and a top tier simulation services consultant.
  • Demonstrate Rand SIMs thought leadership by showcasing our technical experts and their expertise via blogs, public relations, speaking opportunities and webcasts.
  • Communicate Rand SIMs differentiators through the creation of positioning statements and value propositions that define Rand SIM as THE go-to simulation partner.
  • Leverage cutting edge platforms like Eloqua, UberFlip, SproutSocial and ZoomInfo to identify prospects, understand their purchasing behavior and intent, and then target with appropriate content highlighting aligned solutions and messaging.
  • Work with internal and external resources to develop and prepare marketing collateral including whitepapers, videos, case studies, emails, webcasts, online ads (PPC/SEM/SEO), blog and social media content.
  • As an Ansys Elite Channel Partner, ensure marketing programs are in alignment with Ansys marketing goals, branding and focus. Define quarterly campaigns, submit requests for Ansys market development funds (MDF), and track and report performance on Ansys investment. Track performance against Ansys marketing scorecard.
  • Participate in internal sales meetings to identify trends in the market and any repeatable sales plays. Define campaigns in support of these initiatives that highlight our solutions. Create any additional content necessary.
  • Maintain regular reviews and audits of website to ensure content is current and up to date.
  • Monitor SEM/PPC investment and conversion rates for optimal performance; review Google Analytics to identify traffic trends; ensure we have content for high performing conversion points.
  • As necessary, support Rand SIM expansion into new geographies, the addition of Ansys product authorizations, and the launch of any new Rand SIM service offerings.
  • Liaise as Rand SIM marketing point of contact with sales and marketing resources at Ansys.
  • Maintain reports and dashboards analyzing campaign response rates, cost/lead, ROI, etc. Based on data, make recommendations to improve results or change tactics so that investments meet objectives and intended results.

Qualifications

  • Self-starter, energetic, fast learner and highly motivated individual who works well in a team environment.
  • Must enjoy a fast-paced environment.
  • Willing to be creative, flexible and experimental with different tools and tactics to support ideas for growth in a startup environment.
  • Bachelors degree.
  • 7+ years of marketing experience.
  • Proven excellence in marketing communications - written and oral communication as well as presentation skills.
  • Ability to manage multiple projects simultaneously.
  • Strong analytical and organizational skills.
  • Proficiency with Microsoft Office products (Word, Excel, PowerPoint).
  • Ability to quickly learn and utilize new marketing tools and platforms.
  • Understanding of CRM basics: data import/export, reporting.
  • Travel: 15% with international travel possible.

Additional information

Compensation

  • Base Salary $65,000USD - $90,000 USD Based upon experience

Benefits

  • Health, Dental, and Vision
  • Health Savings Account with Employer Matching Contribution
  • Limited Purpose FSA Account
  • Medical Flexible Spending Account
  • Dependent Care Assistance Plan
  • Short & Long-Term Disability
  • Wellness Programs
  • Employee Assistance Program
  • Group Term Life Insurance
  • Voluntary Life Insurance
  • Paid Holidays
  • Vacation and Sick Leave
  • 401(k) with company match
  • Tuition Reimbursement
  • Service Awards
  • Employee Referral Bonus Program

Visit us at for more information.

We celebrate employment equity and diversity We encourage applications from all qualified individuals and do not discriminate based on disability, race, ethnicity, religion, gender, sexual orientation, age, veteran status, or any other basis protected under federal, state, provincial or local laws.

We are committed to providing reasonable accommodations for persons with disabilities. If you require reasonable accommodation during the application process, we will work with you to meet your needs.

We thank all applicants in advance for their interest, but only those applicants who are to be considered will be contacted. Must be authorized to work in the U.S for any employer without company sponsorship. There is no deadline to apply as Rand accepts applications on an ongoing basis.