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Event Marketing Manager

2 months ago

Minneapolis, Minnesota, United States Leaf Home Full time
About the Role

We are seeking a highly motivated and experienced Event Marketing Manager to join our team at Leaf Home Enhancements. As a key member of our marketing team, you will be responsible for developing and executing event-based marketing initiatives to drive sales leads and grow our brand presence in the local market.

Key Responsibilities
  • Develop and implement event marketing strategies to generate sales leads and increase brand awareness
  • Identify, schedule, and plan event calendars for a team of event marketers in assigned territories
  • Manage event budgets and staffing for local events
  • Attend trade shows, home shows, fairs, festivals, and community events to generate new sales leads and build relationships with customers
  • Collaborate with local operation and installation managers to grow brand presence and drive sales
  • Recruit, hire, train, and develop event marketers and establish accountability through performance metrics and goals
  • Track and report event metrics to evaluate performance and ROI of events
  • Exceed sales lead quotas based on established key performance indicators (KPIs)
Requirements
  • High school diploma or equivalent
  • 2 years of experience in successful lead generation and management positions in direct-to-consumer industries
  • Strong recruiting and training skills
  • Experience with budgeting and planning
  • Excellent written and verbal communication skills
  • Self-starter with ability to manage and develop others
  • Ability to travel within assigned territory as needed
  • Ability to work evenings and/or weekends and pre-scheduled events
  • Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)
  • Ability to juggle multiple tasks and prioritize responsibilities in a fast-paced environment