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Director of Marketing

3 months ago

Baltimore, Maryland, United States Real Time Medical Systems Full time
Director of Marketing
This is a hybrid role based out of Baltimore, MD with frequent travel

Reports to:

CEO

Classification:
Exempt
Job purpose summary

Provider Partners Health Plans PPHP is seeking a Director of Marketing to provide overall leadership, market awareness and direction, focused on redefining senior care through tech-enabled, value-based care.

The Director of Marketing will be responsible for taking the lead on projects and marketing with focus on Nursing Home and key market targets.

Responsibilities
Lead and execute all marketing initiatives and strategies to generate brand awareness for PPHP products in key target market:
o Nursing Home and ALF Association Executive Directors, Chairpersons, key employees, and key members.
o National Nursing home and ALF associations

as above also
o Owners and operators of nursing homes and ALFs
o State and Federal LTC elected officials, bureaucrats, and appointees.
Devise and present marketing plan and budget
Initiate go-to-marketing strategies to increase MQLs, including digital marketing campaigns, thought leadership, advertising, sponsorships, and proposals
Manage and design external marketing collateral and presentations to support sales initiatives
Identify, plan, and execute presence at key national/regional industry conferences to promote the company and its products/services to target markets
Orchestrate public relations strategies with industry publications and local media contacts
Foster strong partnerships with internal stakeholders to ensure marketing initiatives align with company growth strategies to meet ROI goals
Stay at the forefront of industry trends, competitor activities, and customer insights to drive innovation and inform marketing strategies.

Must take the lead on projects and be comfortable starting with a very small team on day 1 and building that team as needed.

Must be able to implement the plan above on a very aggressive timetable.
Skills
Experience marketing within health care systems.
10 Years experience in leading and managing a team.
Knowledge of health and patient care facilities.
Experience in post-acute or LTC is a big plus.
Excellent communication skills
Demonstrated success in executing market awareness strategies in highly competitive markets
Strong ethics
Team spirit with a positive attitude
BA/BS degree preferred
Working conditions
Administrative office located in suburban Baltimore. Position requires frequent travel.
Physical requirements
Remaining in a stationary position, often sitting for prolonged periods.
Minimal lifting of 5-10 pounds of office related equipment as needed.
Direct reports
Marketing team members
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