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Director of Marketing

3 months ago

New York, New York, United States Park Lane Full time

Compensation Type:
Yearly

Highgate Hotels:

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle.

Location:

Park Lane New York, situated on Billionaires Row home to the worlds most coveted addresses on
Central Park South has been completely reimagined as a departure from its neighbors and serves as a
unique and inclusive retreat within walking distance of the citys cultural hubs including Lincoln Center,
Carnegie Hall, 5th Avenue shopping, and the Museum of Modern Art. The 47-story property features 610
rooms nearly half of which provide sweeping park-facing views and 11,000 square feet of reimagined
indoor and outdoor event space. A fitness center perched on the fifth floor offers state-of-the-art
equipment and its own separate outdoor terrace. The reimagined hotel features three new food & beverage venues throughout the hotel including an 80-seat lobby bar with an outdoor promenade, an intimate restaurant on the hotels second floor, and CentralPark Souths only rooftop lounge atop the hotel. Perched on the 47th floor, the cocktail bar will treat guests to a one-of-a-kind experience against the backdrop of Manhattan's sprawling skyline and park.

Overview:

UNEXPECTEDLY WONDERFUL AND UNIQUELY MEMORABLE, PARK LANE IS MY NEW YORK

Uniquely positioned along the Central Park South corridor, as an antithesis to the gilded, stodge of its classic luxury neighbors, Park Lane is the only place to rendezvous with New Yorks eccentricities and be immersed in a vibrant convergence of people, textures, views, and experiences. Modern pleasure isnt found in old and boring luxury, but the deviation from it.

As the Director of Marketing you are essential to our business, brand, and culture. As a leader at Park Lane, you are a role model and teacheryou care about our team and guests. You are a welcoming, caring, and social individual who loves interacting with all sorts.

Responsibilities:

The Director of Marketing is responsible for the development and implementation of a variety of marketing initiatives across partnership development, on-property activations, digital marketing, social media, PR, creative services, website management with the intent of driving reach, engagement and revenue. This individual will also work closely with key department leads to develop creative collateral, seasonal packages and programming. They will oversee several agencies as well as an internal marketing Assistant.

  • Identify partnership opportunities in local area businesses, music, arts, fashion and design to develop strategic programming to enhance the brand. Facilitate joint marketing and promotional events with these partnerships.
  • Manage hotels PR & social media agency and oversee content calendars, property photo/video shoots, influencer stays, press amplification and advertising strategies
  • Manage hotels PR agency to develop hotel talking points, set up interviews and provide relevant, innovative information for on-going, seasonal news opportunities
  • Liaise with Sales and Operations teams to develop branded materials and hotel content (signage, in-room, TV content, key cards, hotel collateral, etc.)
  • Manage hotel websites content management system to ensure information accuracy
  • Collaborate with Head of Ecommerce to manage digital marketing agency (includes email marketing, paid search budgets and strategy and monthly reporting)
  • Develop seasonal packages in partnership with Revenue Management team and work with Operations to execute
  • Identify exclusive promotions and local partnerships for guests to enhance hotel stay experience
  • Develop and execute monthly hotel programming calendars
  • Ensure consistent hotel messaging and photography across all touchpoints on-property and online
  • Partners with design team to execute property collateral and asset development requests.
  • Partners with operations, F&B and sales teams to execute promotions and campaigns to target in-house guests, local customers and loyal guests
  • Attend Revenue Digital Marketing calls, PR calls and Manager Meetings to help communicate strategies,

tactics and measurable results.

Physical Requirements

  • Long hours are sometimes required, including evenings and weekends for events
  • Medium work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently or

constantly to lift, carry, push, pull or otherwise move objects.

General Requirements

  • Must be able to effectively communicate verbally and written with all employees and guests in a

welcoming, warm, and inviting manner.

  • Must be flexible, understanding of change, and adaptable with each guest, situation, and request
  • Must care for others, look out for teammates, and help whenever possible
  • Reliability, on time, and can complete any work assigned
  • Must be respectful, speak and act with a positive tone and intent with guests and all level of employees
  • Must be honest, own up to mistakes, and tell the truth
  • Is passionate and can enthusiastically represent our city, property, and team.
  • Shares ideas for improvement
  • Is proactive, anticipates needs, and exceeds the expectations of others
  • Must be knowledgeable of the property, Central Park, and Park Lanes people, products, and processes
  • Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations
  • Must be able to maintain the confidentiality of information

Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which

will vary according to the needs of the hotel

Qualifications:
  • Minimum 5 years of Marketing experience
  • Minimum 2 years of Hospitality experience is mandatory
  • Knowledge of PowerPoint, MS WORD, Excel and Google Analytics required
  • Excellent writing, presentation and communication skills.
  • Attention to detail and organization.
  • Influencer/media relations experience
  • Demonstrated knowledge of mobile, emerging and social media.
  • Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
  • Ability to manage third-party agencies, partners, and vendors.
  • Ability to develop and manage project related budgets.