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Senior Brand Manager

3 months ago

New York, New York, United States Seasoned recruitment Full time
Job DescriptionJob Description

Where innovation meets excellence in the world of Consumer Packaged Goods We are on a mission to delight our customers and elevate our brand to new heights. If you're a creative thinker with a passion for customer engagement and marketing, join us as our Customer Marketing Manager and be part of something extraordinary.

Key Responsibilities:

  • Customer Engagement Strategy: Develop and implement innovative strategies to engage and delight our existing customers.
  • Loyalty Programs: Design and manage loyalty programs that turn one-time buyers into lifelong fans.
  • Personalized Marketing: Create personalized marketing campaigns that resonate with our diverse customer base.
  • Cross-Channel Campaigns: Coordinate marketing efforts across various channels, including email, social media, and in-store promotions, to create a seamless customer experience.
  • Data Analysis: Dive into customer data to uncover insights, trends, and opportunities for growth.
  • Feedback Loop: Gather and analyze customer feedback to continually improve our products and services.
  • Collaboration: Work closely with sales, product development, and creative teams to ensure our marketing efforts are aligned with business goals.
  • Budget Management: Develop and manage marketing budgets, ensuring every initiative is impactful and cost-effective.
  • Reporting: Measure and report on the effectiveness of marketing campaigns, using data to drive continuous improvement.
Experience:
  • Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a huge plus.
  • Experience: Minimum of 8 years of experience in brand management, preferably in the CPG industry in personal care or food.
  • Strategic Thinking: Strong strategic thinking abilities with a track record of developing and executing successful brand strategies.
  • Consumer Focus: Deep understanding of consumer behavior, market trends, and competitive landscape in the CPG industry.
  • Creativity: Strong creative thinking skills with the ability to develop innovative marketing campaigns that resonate with consumers.
  • Collaboration: Excellent collaboration and communication skills with the ability to work effectively with cross-functional teams and stakeholders.
  • Analytical Skills: Proficient in analyzing data, identifying insights, and translating them into actionable strategies.
  • Leadership: Strong leadership skills with the ability to lead and inspire a team.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.