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Director, B2B Marketing

3 months ago

Rockville, Maryland, United States Choice Hotels Full time

Who are we looking for?

Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Director, B2B Marketing for the Enterprise Marketing and Communications team. The Enterprise Marketing and Communications team is a center of excellence that drives enterprise marketing success and strategies for both consumers and B2B customers. As a key member of the Marketing & Communications team, the Director, B2B Marketing, plays an essential role developing the overall B2B marketing strategies and tactical plans for Global Sales Marketing and Franchise Development Marketing, including: The annual vision and roadmap to reach goals and objectives for all areas of B2B marketing, driving media buying and advertising programs, building content strategies for sales communications tools, mapping customer lifecycle campaigns within the CRM tool, creating a plan, in collaboration with stakeholders, for event / tradeshow selection and support, and internal / external public relations collaboration and thought leadership.

Are you looking for a role where you can lead key B2B strategies and a high performing team, build strong relationships with key members of our senior leadership team, and drive success for your team and Choice Hotels? We invite you to apply today for our Director, B2B Marketing role today and #MakeItYourChoice.

Your Responsibilities

  • Develop integrated Global Sales and Franchise Development B2B marketing annual plans and advertising strategies to build awareness of the Choice value proposition.
  • Ensure that the strategies and plans result in the highest possible levels of business benefit, and KPIs are aligned to overall goals.
  • Manage the execution of campaigns through agency partners and internal creative resources, and ensure optimal use of technology to support deployment, tracking and measurement of success.
  • Partner with Franchise Development and Global Sales leadership to develop resources that equip the team with the tools, knowledge and information required to sell Choice Enterprise and the individual brands.
  • Recommend, develop, and maintain sales enablement tools to access and customize sales material, fulfillment resources for tradeshow assets and promotional materials, messaging tools, and brand and product training.
  • Work in conjunction with PR on opportunities for speaking engagements and thought leadership opportunities for Global Sales and Franchise Development. Partner to integrate editorial coverage and media placements.
  • Develop the strategies and oversee execution of both Sales Team's presence at key industry trade shows and conferences, including event sponsorships, on-site marketing, booth spaces and pre/post-event marketing.
  • Oversee budget management and tracking.
  • Continuously keep up on industry trends, direction, opportunities, and applicability as it pertains to Choice Hotels and success in the Global Sales and Franchise Development spaces.
  • Leading, managing and developing a highly engaged team of B2B marketers.

Your Experience, Skills & Competencies

  • Bachelor's Degree in Business, Marketing, or related field, or equivalent combination of education and experience.
  • 6+ relevant experience in marketing, business to business channels a plus. Travel industry experience is highly desirable.
  • Track record of success in developing marketing strategies, and driving exceptional executional implementation, demonstrating collaboration with internal/external stakeholders, with a track record of solid decision making.
  • Forward-thinking, strategic mindset, always thinking 3 steps ahead.
  • Knowledge of B2B marketing and sales techniques, as well as broad base business acumen, strong communications skills, both written and oral. Customer Relationship Marketing (CRM) experience a plus.
  • Ability to build, actively develop and effectively manage diverse teams.
  • Ability to influence and drive authentic, trusted relationships with key leaders and teams.
  • Strong consultative and negotiation skills and the ability to achieve corporate business objectives across functional boundaries.
  • Ability to travel 20% of the time.
  • Ability to model Choice's Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect.

Your Team

This is a leadership role that will report to the Senior Director, Enterprise Marketing. You will have 4 direct reports and collaborate with cross functional departments and leaders on a regular basis.

Your Work Location

As our Director, B2B Marketing you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we're located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.

Right now, our associates in corporate headquarters are working in a hybrid environment, up to 4 days per week in the office and virtual from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit

At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, we keep Choice hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.

About Choice Hotels Financial Performance

Total revenues were $425.6 million for third quarter 2023, a third quarter record and a 3% increase compared to the same period of 2022. Please click here ) to review highlights of our results.

*** PLEASE NOTE: This role is not eligible for sponsorship ***

Ability to model Choice's Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

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