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Marketing Communications Manager

3 months ago

Troy, Michigan, United States The Ladders Full time
GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people.

And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. Additional information can be found at .

Job Summary

The Marketing and Communications Manager plays a critical role in ensuring effective communication and successful launch of learning programs and some internal initiatives.

This individual combines marketing expertise with an understanding of training initiatives to create compelling communications that engage learners and drive program adoption.

The individual will help support the team when internal communications are needed.

Responsibilities:

Launch Strategy:

  • Create comprehensive communication plans for learning initiatives.
  • Define target audiences and tailor messaging accordingly.
  • Coordinate launch timelines and ensure timely delivery of communications.
  • Partner with project managers and creative/editorial team to bring communications to life

Content Creation:

  • Develop clear, concise, and engaging communications to promote learning deliverables (e.g., training courses, workshops, e-learning modules).
  • Craft compelling narratives that highlight the value and impact of training programs.
  • Collaborate with project teams and subject matter experts to gather relevant content and insights.
  • Where appropriate, create content that highlights a new feature or change to a system or process that supports learning.
  • Support scripting/speaking points, where appropriate, to accompany message

Multichannel Communication:

  • Utilize various channels to reach learners.
  • Leverage internal platforms to maximize visibility.

Stakeholder Engagement:

  • Work closely with project teams, instructional designers, and content developers.
  • Foster strong relationships with key stakeholders.

Measurement and Feedback:

  • Monitor communication effectiveness through metrics (open rates, engagement).
  • Collect feedback from learners and adjust communication strategies as needed.
  • Continuously improve processes based on insights.

Change Management:

  • Support change management efforts related to learning initiatives.
  • Address potential resistance by communicating benefits and addressing concerns.

Qualifications

Education:
Bachelor's degree in Marketing, Communications, or a related field.

Experience:
Minimum of 2-3 years in marketing or communications roles, preferably with exposure to training and development.

Skills:

  • Excellent written and verbal communication skills.
  • Proficiency in creating engaging content.
  • Familiarity with learning management systems (LMS) and training platforms is a plus.
  • Project management abilities.
  • Adaptability and creativity.
  • Proficient in PowerPoint.
  • Understanding of adult learning principles is a plus.

Attributes:

Collaborative:
Ability to work effectively with cross-functional teams.

Detail-Oriented:
Strong attention to detail in communication planning and execution.

Results-Driven:
Committed to achieving program goals through effective communication.

With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals.

We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches.

That's how great ideas are born, which enable us to work smarter.

GP Strategies is committed and proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.


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