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Director- Blueprint Marketing, Growth Strategy

3 months ago

Atlanta, Georgia, United States American Express Full time
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways.

When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other.

Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success.

Together, we'll win as a team, striving to uphold our

company values

and powerful backing promise to provide the world's best customer experience every day.

And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world.

Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results.

As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments.

Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

Key Responsibilities:


Responsible for reporting and investment optimization and growth strategy for Business Blueprint products including Business Line of Credit, Business Checking, and the Blueprint dashboard.

Reporting – Own Beyond the Card reporting, monthly marketing reviews with product, marketing, and cross-functional partners, quarterly results reviews with leadership, etc.

collaborating closely with GCS Marketing Finance and GIO.

Investment Optimization – Own Beyond the Card forecasting and planning, unfunded requests, TM1 submissions, return on investments, cost-benefit analyses, etc.

working closely with GCS Marketing Finance and GIO.

Growth Strategy – Incorporate external landscape and insights into our cohesive cardmember + all audience marketing channel and acquisition campaign strategy by partnering closely with Product Marketing, Amex Insights, AIM, Product Analytics and People Based Marketing to inform cohesive growth opportunities, analytics deep dives, and quality targeting.

Minimum Qualifications
5+ years of experience in some combination of marketing strategy, marketing analytics, finance, product development, or management consulting.

Exceptional communication and presentation skills with proven ability to communicate effectively across levels and tailor complex messages to executive audiences.

Ability to break down complex problems in simple ways and tell a story with data.
Track-record of successfully supporting critical initiatives, including the development of business cases.
Software application skills – proficiency in Excel and Power Point.
Bachelor's degree required.
Preferred Qualifications
8+ years of experience in some combination of marketing strategy, marketing analytics, finance, product development, or management consulting.
Master's degree a plus.

Salary Range:
$130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life.

Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our

Colleague Benefits Site

.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally.

That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture.

Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees -

Click here

to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.
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