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CRM Strategist

3 months ago

Detroit Michigan, United States Digitas Full time
Job Description


Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.


To further accelerate this ambition, we are looking for an outstanding Strategist, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how automotive brands connect to people in a digital world.

Sound like you? Read on.

What you'll do:
Analyzing how consumers interact with CRM communications through extensive research and rigorous data analysis of performance data, competitive intel, and segmentation insights

Partnering with creative, tech, data and strategy leads in mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value

Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics

Briefing creative teams on customer centric CRM experiences

Assessing CRM experiences across the automotive industry and identify new opportunities for transforming the current customer experience

Diving deep into our clients' CRM, loyalty and CRM lifecycle strategies to understand:Competitive landscapes and whitespace opportunities

Strategies and tactics to build deeper relationships with customers

Opportunities to evolve existing programs to deliver exceptional experiences

Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media

Keeping clients apprised of competitive activity, cultural shifts and consumer trends

Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary