Current jobs related to Lead CRM Marketing Strategist - Birmingham Michigan - Razorfish

  • Digital Marketing Strategist

    2 days ago

    Birmingham, Alabama, United States Sapient Full time

    Job Title: Digital Marketing StrategistJob Summary:We are seeking a skilled Digital Marketing Strategist to join our team at Sapient. As a Digital Marketing Strategist, you will play a pivotal role in shaping the brief and strategically evaluating early concepts all the way through to final deployment and evaluation of work.Key Responsibilities:* Support the...

  • Digital Marketing Strategist

    3 weeks ago

    Birmingham, United States Deploy Alloy Full time

    About the job Digital Marketing Strategist Job Title: Digital StrategistAbout Alloy Digital Alloy Digital is a cutting-edge product development company specializing in custom software solutions. We leverage technical expertise and behavioral science principles to solve real-world problems, creating high-end, world-class digital experiences. Our approach...

  • Digital Marketing Strategist

    7 days ago

    Birmingham, Alabama, United States Sapient Full time

    Job DescriptionAt Sapient, we're seeking a skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you'll be responsible for developing and executing strategic brand and digital initiatives.Key Responsibilities:Develop and execute digital marketing strategies to drive business growth and engagementCollaborate with...

  • Digital Marketing Strategist

    3 weeks ago

    Birmingham, Michigan, United States Sapient Full time

    Job DescriptionAt Sapient, we're seeking a skilled Digital Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic digital marketing programs that drive business growth and customer engagement.Key Responsibilities:Develop and execute digital marketing strategies that align...

  • Digital Content Strategist

    4 weeks ago

    Birmingham, Alabama, United States 4P Consulting Inc Full time

    Job Title: Digital StrategistWe are seeking a highly skilled Digital Strategist to join our team at 4P Consulting Inc. The successful candidate will be responsible for creating and implementing digital marketing strategies that drive business growth and lead generation.Key Responsibilities:Develop and execute digital marketing plans that align with business...

  • Digital Marketing Strategist

    1 week ago

    Birmingham, AL, USA, United States Deploy Alloy Full time

    About the JobWe are seeking a skilled Digital Marketing Strategist to join our team at Alloy Digital. As a key member of our digital strategy team, you will play a pivotal role in shaping our digital strategy offerings.Key ResponsibilitiesDevelop and implement digital marketing strategies that drive business growth and customer engagement.Lead...

  • Digital Content Strategist

    7 days ago

    Michigan, United States Stout Full time

    Job Summary:We are seeking a highly skilled Digital Content Strategist to join our team at Stout. As a Digital Content Strategist, you will be responsible for managing and maintaining our corporate website, ensuring that all content is accurate, up-to-date, and engaging for our audience.Key Responsibilities:Develop and implement a content strategy that...

  • Digital Content Strategist

    2 days ago

    Birmingham, Alabama, United States 4P Consulting Inc Full time

    Job Title: Digital StrategistAbout the Role:We are seeking a highly skilled Digital Strategist to join our team at 4P Consulting Inc. As a key member of our marketing team, you will be responsible for developing and executing digital strategies that drive business growth and lead generation.Key Responsibilities:Create compelling digital content that...

  • Digital Marketing Strategist

    6 days ago

    Birmingham, AL, USA, United States Deploy Alloy Full time

    About the RoleAs a Digital Strategist at Alloy Digital, you will play a pivotal role in shaping our digital strategy offerings. This role demands a blend of behavioral economics expertise, strong organizational skills, detail-oriented focus, and a visionary approach to digital product development.Key ResponsibilitiesDevelop and implement digital strategies...

  • Digital Activation Strategist

    6 days ago

    Birmingham, Alabama, United States Martin Retail Group Full time

    Job Title: Digital Activation StrategistWe are seeking an experienced Digital Activation Strategist to join our programmatic team. The successful candidate will manage digital media buys for our premier automotive clients.This role will be responsible for the management and strategy of in-house digital media to run campaigns effectively and efficiently. The...

  • HubSpot CRM Administrator

    6 days ago

    Birmingham, Alabama, United States ibml Full time

    Job Descriptionibml is a global leader in intelligent document processing, providing innovative technology and services to help organizations manage their unstructured data efficiently. We are committed to delivering exceptional solutions that drive business success. Ibml serves the world's largest organizations and delivers solutions to the most demanding...

  • HubSpot CRM Administrator

    2 weeks ago

    Birmingham, Alabama, United States ibml Full time

    Job Title: HubSpot CRM Administratoribml is a global leader in intelligent document processing, providing innovative technology and services to help organizations manage their unstructured data efficiently.We are committed to delivering exceptional solutions that drive business success. Ibml serves the world's largest organizations and delivers solutions to...

  • HubSpot CRM Administrator

    3 weeks ago

    Birmingham, United States Imaging Business Machines LLC Full time

    Description ibml is a global leader in intelligent document processing, providing innovative technology and services to help organizations manage their unstructured data efficiently. We are committed to delivering exceptional solutions that drive business success. Ibml serves the world's largest organizations and delivers solutions to the most demanding...

  • HubSpot CRM Administrator

    2 months ago

    Birmingham, United States ibml Full time

    ibml is a global leader in intelligent document processing, providing innovative technology and services to help organizations manage their unstructured data efficiently. We are committed to delivering exceptional solutions that drive business success. Ibml serves the world's largest organizations and delivers solutions to the most demanding mission critical...

  • Digital Activation Strategist

    5 months ago

    Birmingham, United States Martin Retail Group Full time

    Job Description We are currently seeking an experienced and talented Digital Activation Strategist to join our close-knit programmatic team. The position will manage digital media buys for our premier automotive clients.  This position will be responsible for the management and strategy of in-house digital media to run campaigns effectively and...

  • HubSpot CRM Administrator

    1 month ago

    Birmingham, Alabama, United States ibml Full time

    Job Title: HubSpot CRM AdministratorWe are seeking a skilled and motivated HubSpot CRM Administrator to join our growing team at ibml, a global leader in intelligent document processing.Job Summary:The ideal candidate will be responsible for configuring, managing, and optimizing our HubSpot CRM platform to support our sales, marketing, customer service,...

  • Digital Strategist

    7 days ago

    Birmingham, Alabama, United States Deploy Alloy Full time

    About the RoleWe are seeking a highly skilled Digital Strategist to join our team at Alloy Digital. As a Digital Strategist, you will play a pivotal role in shaping our digital strategy offerings.This role demands a blend of behavioral economics expertise, strong organizational skills, detail-oriented focus, and a visionary approach to digital product...

  • CRM Enablement Manager, B2B Solutions Specialist

    3 days ago

    Birmingham, Alabama, United States First Horizon Bank Full time

    Job SummaryThe CRM Enablement Manager, B2B is a key member of the Marketing and CX organization, reporting to the VP, CRM Enablement. This role involves leading the enablement of Salesforce CRM (Sales and Service) capabilities across multiple B2B related lines of business in the enterprise.Key Responsibilities Create, maintain, and prioritize the product...

  • HubSpot CRM Administrator

    1 month ago

    Birmingham, AL, USA, United States ibml Full time

    Job Title: HubSpot CRM AdministratorAt ibml, we're seeking a skilled and motivated HubSpot CRM Administrator to join our growing team. As a key member of our marketing and sales team, you'll be responsible for configuring, managing, and optimizing our HubSpot CRM platform to support our sales, marketing, customer service, finance, and operations teams.Key...

  • HubSpot CRM Administrator

    2 weeks ago

    Birmingham, AL, USA, United States Imaging Business Machines LLC Full time

    Job DescriptionWe are seeking a highly skilled and motivated HubSpot CRM Administrator to join our team at Imaging Business Machines LLC. As a key member of our organization, you will be responsible for configuring, managing, and optimizing our HubSpot CRM platform to support our sales, marketing, customer service, finance, and operations teams.Key...

Lead CRM Marketing Strategist

2 months ago

Birmingham Michigan, United States Razorfish Full time
Job Overview

The Lead CRM Marketing Strategist is responsible for crafting comprehensive, data-informed marketing strategies that effectively engage our clients' target demographics. This position entails the daily development of strategic initiatives and the identification of opportunities for direct digital marketing campaigns.

These initiatives will facilitate the entire customer journey:
from initial interest to post-purchase engagement and sustained loyalty.


The ideal candidate will possess a strong background in generating audience insights from proprietary data, managing engagement strategies, and analyzing campaign performance metrics.

They should excel in navigating uncertainty while providing clear direction for cross-functional teams.

Attention to detail is crucial, along with the ability to maintain a broad perspective and a profound understanding of executing consumer engagement strategies through owned channels such as email, push notifications, direct messaging, and more.

Furthermore, familiarity with the paid media landscape and the ability to create cohesive consumer experiences across various platforms (e.g., social media, search, programmatic advertising) is essential.


Key Responsibilities:

Owned Channel Strategy Development:
Formulate recommendations for owned channels, including email, push notifications, and direct messaging, to optimize performance across client sectors, focusing on insight generation, audience targeting, program strategy, creative direction, and performance analytics.

Audience Behavior Analysis:
Cultivate a comprehensive understanding of observable audience behaviors within the first-party customer database, utilizing established models and tools for audience management and development.

Creative Direction:
Create insightful creative briefs that guide and inspire creative teams in producing channel-specific and overall campaign assets.

Performance Analytics:
Collaborate with Data Science and analytics teams to transform performance observations into actionable insights driven by data.

Client Category Immersion:
Acquire an in-depth understanding of the clients' industry and the unique dynamics that influence their business.

Required Skills:
Ability to articulate complex concepts clearly in discussions, presentations, and written communication.

Utilize analytics and industry expertise to derive actionable insights from program and database performance, focusing on key drivers and identifying new growth opportunities.

Self-motivated individual capable of advancing projects with minimal supervision.

Synthesize qualitative and quantitative data from diverse sources to generate insights from the first-party database.

Collaborate effectively across teams in a fast-paced environment.

Familiarity with marketing automation platforms such as Adobe Campaign or Salesforce Marketing Cloud.

Craft insightful creative briefs and oversee the creative process.

Develop and refine presentations to generate enthusiasm and communicate ideas effectively.

Comfortable working in a dynamic and ambiguous environment.