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Manager, eCommerce Growth Initiatives

3 months ago

Atlanta, Georgia, United States Carter's Full time
Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How You'll Make an Impact:

Carter's is seeking an experience insights Manager to innovate digital experiences for crucial parental purchases. Our eCommerce team aims to enhance customer experience with seamless, enjoyable shopping.

As Manager, eCommerce Growth Initiatives, you will utilize data to develop customer-centric solutions, draw from various sources, and proficiently monitor key metrics via dynamic dashboards for organizational synergy. Your intuition, curiosity, and collaboration will be crucial in interpreting findings and delivering holistic end-to-end customer experiences.

This position works under the Sr. Director of eCommerce, who oversees UX, Product Management, Testing, and Analytics. It's based in our Buckhead, Atlanta office.

Identifying Growth Opportunities (50%)
  • Manage data and direction for the eCommerce team, overseeing the capture and interpretation of data across web and mobile applications
  • Translate complex data into clear and actionable insights that inform eCommerce decisions
  • Conduct data analysis across multiple reports and systems through advanced analytics techniques related to digital sales, customer behavior, and conversion
  • Identify opportunities and external trends that influence customer behavior and expectations
  • Enable and train stakeholders on the use of analytics tools (e.g. Adobe Analytics, Quantum Metrics, etc.) ensuring an understanding of what to monitor and how to self-serve
  • Partners with Product Managers to define tagging and analytics requirements for development team's use
Evaluation, prioritization, and research (25%)
  • Develop dynamic dashboards, visualizations, and reporting for ongoing experience monitoring
  • Actively pursues customer feedback via VOC, user behavior monitoring, a/b tests, and usability research to identify future customer needs
  • Contribute to competitive analysis to identify emerging trends, customer preferences
  • Own and conduct research initiatives on cutting-edge techniques and tools in machine learning, along with research and analysis on customer behavior
  • Effectively interpret data & findings to identify trends, opportunities, and actions
  • Ensure end-to-end completion of eCommerce initiatives with consistent communication with relevant stakeholders
Creating the consensus (25%)
  • Partner with Leadership to establish a clear vision for the future of digital experience based on the data/findings
  • Utilize sound business judgement and clear communication when solving problems that stretch across multiple business verticals
  • Strong influencing skills to quickly drive decisions that align with forward-looking eComm strategies with cross-functional Leadership
  • Leverages strong business, financial, and organizational acumen to help craft solutions that solve multiple use cases
We'd Love to hear from you if:
  • Bachelor's degree and ~3+ years of business development, analytics experience with a track record of delivering business value, or 5+ years of equivalent experience
  • Demonstrated history of using data to drive strategic roadmaps
  • Proven ability to prioritize multiple tasks and competing priorities in a fast-paced environment
  • Effective communication skills with experience confidently and credibly articulating a direction to gain consensus across multiple business units (Merchandising, Product Management, UX/UI, Marketing, etc.)
  • Experienced with digital analytics tools (Adobe Analytics, Quantum Metrics, Dynamic Yield, etc.)
  • Experienced in creating business cases in order and supporting the solution all the way through execution
  • Analytical, intuitive, and independent problem solver with an attention to detail
OUR Team Members:
  • Lead Courageously: Have a strong sense of personal values that align with our Company values
  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
  • Drive Growth: Set aggressive goals and implement plans precisely
  • Cultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomes
Make a career at Carter's:
  • Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.