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Database Marketing Specialist

3 months ago

Marietta, Georgia, United States Golden Route Operations Full time
Golden Route Operations

Database Marketing Specialist

Las Vegas ,

Nevada

Apply Now

Description:

Summary:
Evolve direct consumer communication processes and affects change for both traditional mail and email campaigns. Provide actionable recommendations to improve net revenues. Maintain in-depth knowledge of database marketing campaign design and performance. Assist in campaign production and monitoring.

Essential Functions and Responsibilities:
Maintain in-depth knowledge of all DM campaigns, including strategy, segmentation, reinvestment, historical and recent performance
Review analysis and make recommendations for changes and tests
Regularly review procedures to ensure efficiency and the needs of all stakeholders are met
Document inefficiencies, create plans to address them, and execute the plans
Responsible for understanding marketing capabilities of all software systems used by DM
Utilize the campaign management platform on a daily basis to set-up, schedule, deliver and report on all direct targeted communications
Day-to-day management of campaigns from multiple communication channels, including but not limited to editing messages, design creation, copy reviews, structuring A/B tests, scheduling deliveries, and reporting on results
Troubleshoot issues encountered during production of database marketing materials
Responsible for understanding the needs of stakeholders upstream and downstream of database marketing
Responsible for the research of guest specific questions from properties
Provide support to Database Marketing team as needed
Develop and document standard timelines of all workflows
Manage campaigns to ensure initiatives are on strategy, on time, and within budget parameters
Exhibit a proper attitude in effectively dealing with guests, management, team members, and outside contacts
Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, as they apply to the position
Perform other duties as assigned

Requirements:
Qualifications
1-3 years previous experience in database marketing and/or email marketing performing the same or similar job duties preferred
Knowledge of marketing data management and customer segmentation/targeted marketing preferred
E-commerce/consumer product marketing experience preferred
Experience with HTML preferred
Must be able and willing to adapt to a fluid environment, accept challenges and work proactively on marketing initiatives
Ability to develop relationships with stakeholders
Detail oriented with strong organizational skills
Excellent communication and presentation skills
Strong mathematical, statistical and strategic thinking skills
Proficiency in MS Excel and Word
Knowledge of Konami, MGT, LMS and SQL preferred
At least 21 years of age
High school diploma or equivalent required
Four year college degree in Business, Statistics, Finance, Marketing or equivalent work experience preferred
Ability to effectively communicate in English, both written and verbal
Obtain and maintain all work cards as required by the company
Verify right to work in the United States
Work Cards
Physical Requirements
Sit at a desk or table and work on a computer (more than 75% of the time)
Vision and literacy (critical)
Speech and hearing (moderate)
Work for sustained periods of time maintaining concentrated attention to detail
Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.

They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.

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