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Marketing Product Manager

3 months ago

Bedford, Massachusetts, United States Werfen Full time
Overview

Werfen

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We're passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Position Summary:

Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.

Responsibilities

Key Accountabilities:

  • Key marketing interface with R&D, Operations and QA/RA
  • Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials. Write technical bulletins and newsletters.
  • Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
  • Provides sales technical training for sales staff. Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line. Makes presentations to customers.
  • Understands all maintenance, performance and advantages of Werfen products
  • Understands technical aspects of Werfen and competitive products
  • Monitors field test and marketing introduction programs
  • Maintains regular communications with technical services on problems with instruments and reagents within the product line
  • Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
  • Manages and drives internal projects with minimal supervision

Budget Managed (if applicable): N/A

Internal Networking/Key Relationships

  • To be determined based on department needs.

Skills & Capabilities:

  • Business Acumen
  • Customer Focus
  • Organizational Agility
  • Peer Relationships
  • Planning Skills
  • Presentation Skills
  • Drive for Results
Qualifications

Minimum Knowledge & Experience Required for the Position:

  • Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
  • Bachelor's degree in biological science, business administration or marketing discipline, or equivalent. Prior experience in junior marketing product management positions
  • Minimum three years' experience in sales and/or marketing within the healthcare industry

International Mobility: No

Travel Requirements:

  • Approximately 25% of time
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact for assistance

We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.

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