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Student Social Media Strategist

2 months ago

Lynchburg, United States InsideHigherEd Full time

The Student Social Media Strategist position works with the Social Media team and assist in developing and implementing the university Social strategy, being aware of the strategic goals and striving to meet set goals in order to increase online presence and engagement. This position will be involved in live coverage of events on and around campus and other relevant coverage and creative needs that promote our platforms and engage with audience. This role works closely with other teams within Marketing including the photo and video teams to plan out and execute creative elements for main feed posts, stories, reels and other social efforts. The Student Social Media Strategist consistently seeks new information on best social media practices and shares regularly with both the SM team members and all SM users. This position also will help with various administrative tasks that arise.

ESSENTIAL FUNCTIONS

  • Collaborate with full time staff to assist with needs for the university main social media accounts. (Facebook, Twitter, Instagram, Threads, LinkedIn, etc.)
  • Be aware of campus happenings and be available to cover events and share posts while engaging with audiences.
  • In conjunction with full time social team and other marketing personnel, including QC team, develop messaging and strategy plans for university official accounts.
  • Be familiar with and continually research social trends while sharing ideas and recommend changes to the social media team.
  • Adhere to the Brand Identity Guide policy, university web policy, guide to editorial style and all relevant department policies.
  • Attend various meetings with the team, clients and other support departments
  • Assists in planning and sharing ideas on for communication plans for social platforms while working with clients and team to ensure that key, strategic messages are communicated effectively to target audiences
  • Requires forward thinking, creative problem solving, and strong attention to detail
  • Supports team when needed in assisting with Social media and MKTG approval inboxes.

Additional information may be found here

QUALIFICATIONS AND CREDENTIALS

Minimum Requirements:

  • One to Three years of related experience required, or an equivalent combination of education and experience.
  • Pursuing a degree in Strategic Communications, Digital Media & Journalism, Marketing or related field.
  • Computer competency in Microsoft Office suite.
  • Must be able to understand and follow directions and work under limited supervision.
  • Must be able to work well with clients and co-workers and present a positive attitude while being courteous, detailed-oriented, self-motivated, diligent, trustworthy, possessing strong organizational skills, and well-developed communication skills.
  • Desire to work with a team to accomplish goals. Ambition to grow and improve. Ability to think creatively and critically and problem solve efficiently. Must possess ability to multi-task and work in a fast-paced environment.

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension
  • Ability to create and work within cross-functional team environments.

Problem Solving
  • Intuitively able to reason, analyze information and events, and apply judgment to solve routine and complex problems.
Physical and Sensory Abilities
  • Regularly required to use visual skills to function in the work environment.
  • Regularly required to hear and speak in order to effectively communicate orally.

WORKING CONDITIONS

Work Environment

This Marketing Department social team office is in Green Hall on Liberty University’s campus; however the student social strategist position also works in a variety of indoor and outdoor locations on and off campus. On certain occasions, the student is expected to work extended hours, particularly when providing coverage for events like Commencement, Homecoming, and athletic events. In such cases, the student is responsible for working diligently throughout the entire duration of the event.