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Market Development Manager

5 months ago

Reading, United States ABARTA Coca-Cola Beverages Full time
ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve. We value diversity and individuality and when you thrive, we thrive. ABARTA offers the perks of a large corporation with the personalized touch of a smaller company. We are a workplace that encourages sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization. We would love for you to become a part of our family to help make our vision of Quenching the Thirst of Our Neighbors a reality

Summary

To develop, maintain, and grow On Premise and CDC account volume and gross profit within an assigned territory. This person will be responsible for account development and retention, new account acquisition, and face to face order taking within the confined geography. They will have the ability to alter distribution, frequency, and order taking procedures, to better meet the customer's needs. The position may cross multiple facility boundaries.

Responsibilities

Sales Execution:

Focus on value-added selling activities in specified accounts. Execute Looks of Success in outlets, sell and implement campaigns, and sell promotional programming. Manage appropriate store inventory levels. Support contract renewal negotiations as requested. Generate IRR analysis. Develop customer relationships. Review business results with customers. Ensure assets meet minimum performance requirements and develop a plan of action for those assets generating zero or low volume. Establish and achieve equipment placement goals. Tracks daily, weekly, and monthly call activity and performance measurements against assigned goals and expectations. Manage all assigned Customer Support Tickets through to closure.

Business Development Function:

Acquire a specific number of accounts based on assigned territory opportunity. Set up new accounts with channel LOS. Qualify accounts to determine opportunity and investment levels.

[AMOP function] In connection with an Order Replenishment sales call:

Ensure account meets Company merchandising standards. Determine the stores' product needs. Place and transmit appropriate order in conjunction with existing geographic sales routes. Sell in incremental displays and equipment placements. Sell in promotional programs. Ensure customer compliance.

Customer Function:

Communicate account and market knowledge to Sales Center, to include information on new customers. Assure account and customer standards are met, including assuring proper POS is executed and proper maintenance of company assets. Check for proper company standards in product rotation. Resolve customer inquiries, including researching and closing Customer Service Tickets. Transport, replace, and maintain Point of Sale advertising as appropriate for account. Periodic lifting of 50+ pounds, bending, reaching, kneeling.

Qualifications

High School - GED or Diploma required. 1+ years general sales experience required. Bachelor's Degree preferred. 2+ years sales and customer service specific experience preferred.

Additional Information

ABARTA Coca-Cola Beverages, LLC applicants must submit to a background verification process prior to commencing employment with the company. Employment with ABARTA Coca-Cola Beverages, LLC is contingent on a pre-employment background check which may include drug screening, driving records (including minor moving violations) and will be evaluated according to ABARTA Coca-Cola Beverages, LLC guidelines to determine eligibility for this position. ABARTA Coca-Cola Beverages, LLC is an Equal Opportunity Employer Minorites/Women/Veterans/Disable/Sexual Orientation/Gender Identity.

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