Federal Marketing Manager
1 week ago
Career Opportunities at CDM Smith
We are seeking a highly skilled Federal Marketing Manager - Communications Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to promote our services and projects to the US Government clients and industry partners.
Key Responsibilities:- Collaborate with the Federal Services Unit (FSU) management, sales team, and marketing colleagues to develop short-term and long-term strategies for communications and engagement programs.
- Utilize various platforms, including client outreach programs, webinars, internal and external communications, website content, social media, print and electronic media, national and regional conferences, email, and employee communications.
- Consult routinely with FSU sales management to proactively discuss anticipated changes in strategy and new issues impacting marketing and communications programs.
- Maintain awareness of communication and engagement trends in our industry.
- Oversee the implementation of communications and engagement campaigns and programs.
- Maintain FSU's calendar of conferences and develop annual budgets for conference-related spending.
- Attend key conferences to support the communication of our services and capabilities.
- Determine key performance metrics to measure success and establish change management communications techniques to identify the need for greater clarity.
- Modify programs and information flow based on results.
- Review all campaigns and communications programs to find synergies between programs and avoid overlap.
- Track the long-term impact of programs through sales, pipeline, and leads, customer perception measures, and internal awareness metrics.
- Manage day-to-day activities of assigned staff, providing feedback on performance appraisals and overseeing the development and training of staff.
- Bachelor's degree.
- 12 years of related experience with at least 3 of those years in a management or supervisory capacity.
- Domestic and/or international travel may be required.
CDM Smith is a leading professional services firm that provides engineering, construction, and environmental services to public and private clients. We are committed to delivering innovative solutions that meet the needs of our clients and the communities we serve.
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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