VP, Product Marketing

1 month ago

San Francisco, United States Odaseva Full time

About Odaseva:

Odaseva helps Salesforce enterprises protect and secure their most valuable asset - data.

With the Odaseva Enterprise Data Security Platform, data-driven enterprises can secure critical Salesforce data against evolving threats, maintain operational integrity, and comply with data regulations.

Global Fortune 500 companies like LVMH, Michelin, Schneider Electric, Toyota, Capgemini and non-profits trust Odaseva with their most complex data security challenges. More than 120 million Salesforce users rely on Odaseva, and we’re backed by Salesforce Ventures.

Odaseva’s integrated suite of security products features Zero Trust architecture and real-time processing that not only meets but anticipates the stringent demands of global compliance. We provide businesses with the tools to prove recovery readiness, streamline precise data restoration, and leverage tools that protect the integrity and availability of critical data.

It's a great time to join us


When you join Odaseva, you’ll work alongside some of the most accomplished people in the Salesforce ecosystem.


Your Role:

As the Vice President of Product Marketing reporting directly to the SVP Marketing, you will play a pivotal role in shaping the strategic direction of our product portfolio and driving market penetration. You will lead a talented team of product marketers to develop compelling messaging, positioning, and go-to-market strategies that resonate with our target audience and differentiate our offerings in the competitive landscape. This role requires a strategic thinker with a deep understanding of the data security industry, strong leadership capabilities, and a track record of delivering impactful marketing initiatives.

Your responsibilities will be:

  • Developing and executing comprehensive product marketing strategies to drive awareness, demand, and adoption of our SaaS solutions in the data security and data protection domain, integrating pricing strategy considerations.
  • Collaborating closely with product management, sales, marketing, and other cross-functional teams to define product positioning, messaging, and competitive differentiation, leveraging insights from win-loss analysis.
  • Leading market research initiatives to identify customer needs, market trends, and competitive insights to inform product roadmap and go-to-market strategies, with a focus on pricing sensitivity and value perception.
  • Developing high-impact marketing collateral, including sales enablement materials, battle cards, product documentation, website content, and thought leadership content, highlighting competitive advantages.
  • Driving the creation of compelling content assets such as datasheets, product videos, and blog posts to educate and engage prospects and customers, emphasizing the value proposition and ROI of our solutions.
  • Partnering with the demand generation team to develop integrated marketing campaigns that drive lead generation and accelerate pipeline growth, incorporating pricing promotions and incentives where appropriate.
  • Establishing key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives and driving continuous improvement, including analysis of pricing impact on conversion rates and revenue growth.
  • Providing leadership, mentorship, and guidance to a team of product marketers, fostering a culture of collaboration, innovation, and excellence, with a focus on strategic pricing alignment.

You will bring:

  • Bachelor's degree in marketing, business, or a related field; MBA preferred.
  • 12+ years of experience in product marketing, with at least 5 years in leadership roles.
  • Proven track record of successfully bringing SaaS products to market, preferably in the data security or cybersecurity domain.
  • Salesforce ecosystem experience strongly preferred.
  • Deep understanding of enterprise software markets, buyer personas, and purchasing dynamics.
  • Strong analytical skills with the ability to translate data into actionable insights and recommendations.
  • Excellent communication skills with the ability to articulate complex concepts clearly and concisely.
  • Demonstrated leadership capabilities with experience leading and developing high-performing teams.
  • Creative thinker with a passion for innovation and driving business growth.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Odaseva’s values are: Trust, Customer Centricity, Engagement, Excellence, Continuous Innovation, and Teamwork

Odaseva offers an inclusive, supportive work environment where talented people innovate and grow. In our work together, we seek to be smart, humble, hardworking and above all - collaborative. If this sounds like a good fit for you, we encourage you to apply.


We are:

🔥 Pro-equality, pro-diversity

🔥️ A team of smart and kind people (inspire emulation - not competition)

🔥️ A culture of professional excellence yet casual style

🔥 A place where you can make an impact and grow your career

🔥️ A company at the forefront of data & cloud innovation

🔥 A competitive employer 

🔥 Truly international, with offices in Paris, San Francisco, Sydney and London

🔥 In favour of Flex office


Odaseva is an EEO employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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