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VP, Marketing Leader

2 months ago

San Francisco, California, United States Humane™ Full time

About the Role

At Humane, we're at the forefront of innovation, blending cutting-edge technology with a commitment to computing that moves humanity forward. We're seeking an exceptional VP of Marketing who can craft and tell our revolutionary story across multiple channels, including social media, events, partnerships, and innovative out-of-home campaigns.

Key Responsibilities

  • Develop a comprehensive storytelling strategy that brings Humane's vision and mission to life across various platforms and touchpoints.
  • Create and lead groundbreaking social media campaigns that inspire, engage, and mobilize our target audience.
  • Conceptualize and execute memorable event experiences that showcase our technology and brand ethos.
  • Identify and secure strategic partnerships that amplify our message and extend our reach to new audiences.
  • Design creative out-of-home campaigns that capture attention and spark conversation in unexpected ways.
  • Craft compelling narratives that clearly articulate the advantages of Humane's technology, tailored for different channels and contexts.
  • Spearhead the creation of viral-worthy content that showcases our product's unique capabilities and benefits.
  • Collaborate with product teams to translate complex technological features into captivating stories and experiences.
  • Build and nurture a community of brand advocates, influencers, and partners across various platforms and industries.
  • Implement and optimize marketing strategies across social media, events, partnerships, and out-of-home initiatives, ensuring each delivers measurable returns.
  • Utilize advanced analytics to measure the impact of our multi-channel storytelling and optimize our approach.
  • Lead a diverse team of creative content creators, event planners, partnership managers, and data analysts to execute our marketing vision.
  • Continuously refine our storytelling approach based on audience engagement, market trends, and ROI analysis across all channels.
  • Develop thought leadership content and experiences that position Humane as a visionary in the tech industry.

Requirements

  • 10+ years of experience in product marketing, with a strong focus on multi-channel storytelling and campaign creation.
  • 7+ years experience marketing a tangible consumer product in a transforming, early-stage or startup company.
  • Proven track record of developing viral social media campaigns, successful events, and innovative out-of-home strategies.
  • Exceptional storytelling skills with the ability to simplify complex technological concepts for various audiences and formats.
  • Strong analytical skills with experience in multi-channel marketing metrics and ROI analysis.