Senior Manager, Digital Analytics

1 month ago

Portland, United States adidas Full time

Purpose:

As a Senior Manager, Digital Analytics for North America you are responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the generation of insights that help adidas understand consumer behavior and related business performance to ultimately help drive sales. In collaboration with your team you inform the adidas digital market strategy and provide the factual basis for future consumer experiences and related demand and site development.

 

Key Responsibilities:

 

Scope: Accountable for a specific digital analytics practice

  1. Analytics
  • Lead the execution or usage and contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are:
    • Product Performance analytics (Sales, Returns, Profitability)
    • Operational Analytics (Lower Funnel/Payment, Post Order, Error Monitoring) 
    • Digital Experience Analytics (Consumer Journey, Component Engagement)
    • Digital Analytics Projects (Ad-hoc, Prioritization, Team strategy)
  • Manage demand for insights and analytics. Oversee the collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.
  • Provide analytics services to stakeholders within the eCom market.
  • Ensure analytics results drive consumer experience and business impact and help achieve market sales plans.
  • Lead or support assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.

 

  1. Consulting
  • Support stakeholders in your area of responsibility in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.
  • Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights presentations.
  • Maintain a strong stakeholder network with high level of trust that facilitates actionable insights. 
  • Drive the implementation and use of data driven decision processes, in line with a fact-based decision culture.

 

  1. Reporting
  • Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
  • Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities.

 

  1. Innovation
  • Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.

 

        5. People Management

  • Manage a team of analysts
  • Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and market objectives

 

Key Relationships:

 

  • eCom Market teams
  • Global Digital Analytics
  • Senior Leadership Team
     

 

Knowledge, Skills and Abilities:

 

Soft-Skills

  • A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
  • Very good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Very good presentation skills and story-telling
  • People management skills are a big plus

 

Hard-Skills

  • Experience with Web Analytics tools (Adobe, GA, Amplitude, etc.)  
  • Extensive experience with visualization techniques (PowerBI, Tableau)
  • Very good project/people management skills, including the ability to lead projects or work on several projects simultaneously
  • Proficient in MS Office, Alteryx and MSS
  • Fluent English both verbally and written

 

Requisite Education and Experience / Minimum Qualifications:

  • University degree in the field of Business or equivalent
  • 6+ years of experience in Digital Analytics
  • Experience in eCommerce environment
  • Experience in leading a team is required

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