Assistant Manager Digital Marketing

4 weeks ago

Portland, United States adidas Full time

Purpose & Overall Relevance for the Organization:

 

The Assistant Manager Digital Marketing assists in planning and executing the overall digital strategy of the Global Marketing Originals team in connection with brand management function and delivering innovative and leading execution in digital media.

 

Key Responsibilities:
  • Support leading the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return.
  • Assist monitoring that the strategy and initiatives are flawlessly executed.
  • Help coordinating agencies on the creation and development of digital campaigns and initiatives.
  • Work with cross-functional departments to ensure flawless execution and seamless connection plans: eComm, IT, Media, PR, Customer Service, CRM, Retail, etc.
  • Support research of digital marketing trends and external resources (agency/freelance partners). 
  • Assist processing and suggesting priorities in order to get the best return from the allocated budget.
  • Link digital analytics to monitor success of digital campaigns and shape future strategies.
  • Distribute documentation of project information with internal and external groups.
  • Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the business unit global strategy.

 

Key Relationships:
  • Brand Marketing
  • E-commerce 
  • Global Digital
  • Membership
  • Creative Agencies

 

Knowledge, Skills and Abilities:
  • Interpersonal/communication skills and level of strategic thinking.
  • Some experience in marketing digital campaign development and execution.
  • Understanding of an ever-changing marketing landscape and exposure to project management.
  • Some experience with digital production process and technical nature of developing digital marketing initiatives.
  • Ability to collaborate and manage platforms and tools used by multiple functions and support internal and external cross-functional groups: product marketing, communications, social, digital.
  • Some knowledge of:
    • Office software,
    • Analytics systems
    • Digital channels (social, owned and emerging technologies).
  • Understanding of and passion for the sports and fashion/entertainment industry.
  • Proven interest and curiosity in tech innovations.
  • Presentation and organizational skills.

 

Requisite Education and Experience / Minimum Qualifications:
  • Degree in Marketing, Communications, Retail, Digital or a related field. Master's degree / MBA a plus.
  • 2+ years’ industry and / or relevant work experience.
  • Fluent written and spoken English language skills.

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