Product Marketing Director
1 month ago
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role:
Hinge is seeking a seasoned Product Marketing Director to lead and expand our Product Marketing team. In this highly visible leadership role, you will be responsible for integrating marketing efforts with product strategy and feature releases. Your mission will be to manage and grow the product marketing team, set the overall strategy, and ensure alignment with executives and the company's business goals.
As a key player in product development, market analysis, and the execution of marketing campaigns, you will bring a balance of creativity, analytical prowess, and leadership skills to the table. Your work will be crucial in managing product launches and driving consumer engagement. This role offers the opportunity to make a significant impact on our company's success and shape the future of our product marketing initiatives.
Responsibilities
- Craft and Implement Strategy: Develop the product marketing strategy and build a dynamic team to drive our product features to market success.
- Team Building and Management: Recruit and lead a team of Product Marketing Managers (PMMs), each responsible for specific product workstreams.
- Deep Collaboration: Work with your team to gain a deep understanding of their respective areas and collaborate closely with corresponding product managers to ensure alignment of business objectives, marketing strategies, and product development.
- Content and Go-to-Market Execution: Guide your PMMs in crafting and executing compelling content and go-to-market strategies that clearly articulate the product's value to the target audience.
- Positioning and Messaging: Collaborate with product managers and marketing teams to define positioning, value propositions, and messaging tailored to various customer segments.
- Market Analysis: Analyze market trends, consumer needs, and competitive positioning to optimize product offerings.
- Cross-Functional Leadership: Lead cross-functional teams to ensure successful product launches, coordinating efforts across sales, marketing, public relations, and customer support.
- Performance Measurement: Establish KPIs to measure the effectiveness of product marketing strategies and make necessary adjustments to enhance outcomes.
What We’re Looking For
- Extensive Experience: 8+ years in product marketing (strategy or consulting), with 4-5 years in consumer tech leadership.
- Proven Success: Demonstrated track record of developing and executing successful product marketing strategies, both directly and as a manager.
- Leadership Excellence: Strong leadership skills with a history of building and mentoring high-performing teams.
- Exceptional Communication: Excellent communication, presentation, and interpersonal skills.
- Analytical Prowess: Strong analytical skills with the ability to transform insights into actionable strategies.
- Tech Enthusiasm: Passionate about technology with a keen understanding of the tech landscape and market dynamics.
As a member of our team, you’ll enjoy:
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide $10,000 toward fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.
At Hinge, our core values are…
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.
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