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Senior Director, Product Marketing

3 months ago

New York, United States Experian Full time
Job DescriptionJob DescriptionCompany Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money. 

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. 

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

Job Description

As the Sr. Director of Product Marketing, you will manage a high-performing team of product marketers supporting Experian’s B2B financial products and services. You will oversee product messaging and content creation, oversee go-to-market and launch strategies and activities including all cross-functional training, and enablement. You will be a strategic business partner for product, sales, and integrated marketing teams. You will be highly influential in representing the voice of the market by understanding customer problems, the competitive landscape and summarizing that into value-based positioning to support the goals of Experian Financial Services and Data.

You must have a commanding understanding of the financial services customer, the financial services technology landscapes and credit marketing, with direct experience in product marketing, strategy, strategic business development or strategic sales.

Product Marketing will report to the Chief Marketing Officer, SVP Product Marketing of Experian Financial and Marketing Services.

You'll have the opportunity to:

  • Gain expertise in the product portfolio to explain product messaging, value propositions and functionality that resonates with targeted market segments and across channels

  • Guide the creation and maintenance of a library of both internal and external product content (e.g., pitch decks, case studies, videos, product sheets, whitepapers)

  • Explain the core value propositions, functionality, and benefits of products to audiences of varied levels

  • Coordinate with internal marketing functions, external agencies, and important partners in sales, product, and communications to mobilize the execution of marketing programs with speed and efficiency

  • Deliver presentations and expertise to internal and external audiences (analysts, customers, third parties)

  • Develop an understanding of the market, buyer personas and the competitive landscape

  • Support ongoing win/loss analysis and evolve content, messaging, materials, and go-to-market

  • Lead, motivate and manage a team of product marketers

  • Foster team talent through skills building, performance coaching and career pathing

  • Establish operational standards and own departmental goals, guiding the team’s activities including resource management and prioritization

Qualifications

  • 10+ years in product marketing, solutions marketing, strategy or related field

  • 6+ years directly managing a team

  • Experience in B2B SaaS marketing within the FinTech, or financial services sectors

  • Experience with technical or complex products as a trusted partner to both product and sales teams

  • Experience building quality relationships with colleagues, and comfort operating at all levels of the business, questioning the status quo to lead improvements and change, and driving dependences across teams to meet our goals

  • Experience managing large projects involving multiple teams

Benefits/Perks:

  • Great compensation package and bonus plan

  • Core benefits including full medical, dental, vision, and matching 401K

  • Flexible work environment, ability to work remote, hybrid or in-office

  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays



Additional Information

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian’s people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.