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Brand Manager
2 months ago
A. O. Smith Corporation’s North America Water Treatment division is one of the leading manufacturers of water filtration and softening systems, offering a
comprehensive product line featuring some of the best-known brands in North America.
As a global leader, A. O. Smith and its employees pride themselves on applying innovative technology and energy-efficient solutions to products marketed worldwide. The Company's goal is to be a leading global water technology company, and our focus is on building this platform through new product development, global expansion, strategic acquisitions and partnerships.
This hybrid position is located in A. O. Smith’s Milwaukee, WI headquarters location. We provide competitive pay and benefits, a healthy work/life balance, and a collaborative environment that allows our people to be their best. We have a budget for and encourage ongoing education.
Primary Function
The Brand Manager is responsible for developing and executing customer-focused and effective integrated marketing plans for the North American Water Treatment Professional channel, which markets our brands and products to Water Quality Dealers, contractors, wholesalers, and plumbing professionals. The ideal candidate is a results-oriented, creative, and analytical marketer.
The Brand Manager reports to the Sr. Manager, Marketing and will collaborate regularly with cross-functional teams that include Sales, Customer Service, Product, Engineering, and Procurement.
Responsibilities
-Develop and execute integrated marketing plans for the North American Water Treatment Professional channel lines of business and brands.
-Work cross-functionally with Sales, Customer Support, Product, Engineering, and other business leaders to prioritize and shepherd initiatives and projects from inception to competition.
-Design and execute product launches across various product lines and marketing channels.
-Develop and execute communication campaigns opportunities to attract prospective customers and retain existing ones.
-Lead trade show event strategy and coordinate three to five trade events per year.
-Leveraging customer insights and competitive research, influence merchandising over multiple brands to highlight product features and benefits and to ensure consistency across all channels and customer touch points.
-Present updates on the progress of marketing activities and the results
-Perform regular brand audits and track key brand metrics including share of voice, referral traffic, social media engagement, and more.
-Manage and work with external agencies.
-Other duties as needed.
Qualifications
-Minimum of 4 years in marketing; B2B marketing experience is a plus.
-Highly creative in devising marketing campaigns that engage, inform, and motivate.
-Excellent interpersonal, written and communication skills.
-Strong project management skills. Able to manage and prioritize a wide variety of project types that vary in timing, scope, scale.
-Analytic and able to interpret data, identify issues, formulate hypotheses, and turn insights into action.
-Positive, can-do attitude with strong initiative and follow through.
-Proficiency in Microsoft Office suite (Excel, Outlook, Word) required.
Education
Bachelor's Degree in Marketing or Related Field
Years of Experience
Minimum of 5 years related work experience
We Offer
Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.
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