Beauty Brand Marketing Specialist
4 weeks ago
Edgeless Beauty Group is seeking a highly skilled Marketing and Communications Coordinator to join our dynamic team. In this role, you will have the opportunity to work across our beauty brands, creating engaging content and executing marketing strategies that drive customer engagement and appointments.
**Key Responsibilities:**
Create and capture content that highlights the guest experience, products, and services in-store.
Develop and execute digital marketing strategies, including Instagram Reels, stories, and engaging posts.
Manage communication channels, such as text message marketing, to keep our guests informed about promotions, events, and services.
Engage with followers on social media, respond to comments, and increase online interaction.
Respond promptly to Google reviews and maintain a positive online presence.
Assist in creating promotional campaigns that drive traffic to our store and website.
Work closely with the marketing team to ensure the marketing content aligns with current promotions and offerings.
Track and report on the success of social media and marketing campaigns, adjusting strategies as needed.
**Qualifications:**
Bachelor's degree in marketing, communications, or a related field is preferred.
Strong verbal and written communication skills.
Experience with social media platforms, particularly Instagram, Tik Tok, Facebook, LinkedIn.
Ability to create engaging content, including video, photos, and graphics.
Detail-oriented with excellent organizational skills.
A proactive approach to increasing customer engagement and driving sales.
Previous experience in retail, beauty, or service industry marketing is a plus.
We are looking for a highly motivated and creative individual who is passionate about the beauty industry and has a strong understanding of marketing and communications principles. If you are a team player with excellent communication skills and a passion for creating engaging content, we encourage you to apply for this exciting opportunity.
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