Beauty Brand Marketing Specialist

4 weeks ago


Milwaukee, Wisconsin, United States Edgeless Beauty Group Full time

Edgeless Beauty Group is seeking a skilled Beauty Brand Marketing Specialist to drive the growth of our beauty brands. In this role, you will be responsible for creating engaging content, building customer relationships, and executing marketing strategies that drive customer engagement and appointments.


Key Responsibilities:
Creating and capturing content that highlights the guest experience, products, and services in-store.
Developing and executing digital marketing strategies, including Instagram Reels, stories, and engaging posts.
Managing communication channels, such as text message marketing, to keep our guests informed about promotions, events, and services.
Engaging with followers on social media, responding to comments, and increasing online interaction.
Responding promptly to Google reviews and maintaining a positive online presence.
Assisting in creating promotional campaigns that drive traffic to our store and website.
Working closely with the marketing team to ensure marketing content aligns with current promotions and offerings.
Tracking and reporting on the success of social media and marketing campaigns, adjusting strategies as needed.

Qualifications:
Bachelor's degree in marketing, communications, or a related field is preferred.
Strong verbal and written communication skills.
Experience with social media platforms, particularly Instagram, TikTok, Facebook, and LinkedIn.
Ability to create engaging content, including video, photos, and graphics.
Detail-oriented with excellent organizational skills.
Proactive approach to increasing customer engagement and driving sales.
Previous experience in retail, beauty, or service industry marketing is a plus.

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