Director, Global Brand Strategy

3 weeks ago

Seattle, United States PMI WW Brands LLC Full time
PMI WW Brands LLC Director, Global Brand Strategy Seattle, Washington

Stanley is defined by Creativity, Building and Invention. We are makers of the legendary bottle and box. Driven by purpose, passion and performance. Obsessed with making a difference. And keeping our promises. Proud of our yesterday. And focused on building the team of tomorrow.

Position Overview

The Director, Global Brand Strategy at Stanley presents a unique opportunity for a strategic marketer to make a significant impact for a growing brand. As a vital member of our expanding marketing team, you will directly report to the VP of Marketing and play a crucial role in driving our brand strategy and planning across the organization. Your responsibilities will include owning the marketing strategy, effectively communicating it throughout the company, and ensuring that the marketing function operates within budget and achieves its objectives.

Collaboration is a key component in this role, where you work closely with individuals from marketing, product, sales, and finance to develop comprehensive plans and continually enhance marketing outcomes. With your guidance and support, our marketing team will thrive, enabling Stanley to deliver exceptional products and experiences Join us and become a part of our ambitious journey This is a hybrid role based in our Seattle, WA offices.

Key Responsibilities

  1. Partner closely with the VP of Marketing and the marketing leadership team to create and implement a robust brand strategy that aligns with our overall business goals.
  2. Manage the global marketing budget, ensuring efficient financial planning, resource allocation, and the development of goals and performance indicators.
  3. Lead the monthly and quarterly business review process.
  4. Create an investment framework that guides resource allocation and drives strategic decisions.
  5. Collaborate closely with the finance team to develop planning processes and update strategies accordingly.
  6. Lead consumer insights, market research, and competitive analysis efforts to advise the development of strategic marketing plans.
  7. Develop and communicate the short and long-term marketing strategy and brand plan, including seasonal support and activation roadmaps.
  8. Manage partnerships and agency relationships across marketing, ensuring standardized contracts and fee schedules are in place.
  9. Build and lead the GTM management team, supporting global marketing initiatives and overseeing the deployment of creative resources.
  10. Drive transformational programs that enhance return on investment, including the development of tools and systems to measure marketing effectiveness.
  11. Lead special projects for marketing leadership, including partnership development, scoping, setting objectives, and defining success criteria.
  12. Foster cross-functional relationships to ensure alignment, integration, and support for marketing initiatives and overall brand strategy.
  13. Continuously improve processes, workflows, and tools, driving efficiency, quality, and scalability.
  14. Provide leadership, mentorship, and professional development opportunities to the marketing team, fostering a culture of teamwork, innovation, and excellence.
  15. Keep up-to-date with current trends, effective approaches, and new technologies in marketing and incorporate relevant knowledge into the planning process.

Education & Experience

  1. Bachelor's degree in marketing, finance, business administration, or a related field.
  2. 10+ years of experience in business strategy, marketing, finance, or operations.
  3. Prior history of people management of leading successful teams and managing sophisticated programs across various functions.
  4. Strong background in developing brand and marketing strategies, setting targets and goals, and managing budgets and brand planning.
  5. Proven track record in assessing marketing impact, setting objectives and key results, guiding yearly and quarterly strategies.
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