Brand Strategist, Brand Advertising

1 month ago

Seattle, Washington, United States Amazon Full time


Are you interested in driving the creative strategy for the world's most innovative brand? Amazon Web Services (AWS), a subsidiary of and a leader in cloud computing, is seeking a Brand Analyst with a passion for using data to drive bar-raising brand insights.

This is a role that will challenge you in all the best ways as you inspire and inform the brand vision, and raise the quality and consistency of all marketing work for AWS.


The Brand Strategist will meaningfully contribute to brand and campaign initiatives for the cloud computing market leader, informing brand identity, design, and creative content including events, marketing campaigns, long-form and short-form videos, and beyond.

This role will work closely with Brand leadership and Senior Brand Strategists to gather various inputs (marketing or business objectives and insights, market and customer research, analytics and brand studies, social and cultural trends, creative opportunities) to identify novel customer insights and brand opportunities, and creating frameworks and mechanisms enable the larger marketing organization.

Key job responsibilities

  • Conduct, analyze, and synthesis customer and market research to inform brand and marketing outputs
  • Identify novel customer insights and brand opportunities to drive consistent, high-bar creative which positively shift perceptions and grows our business
  • Contribute to the development of foundational brand guidance including positioning, architecture and portfolio strategy, naming, and brand identity
  • Collaborate with design and marketing partners to define the brand experience across the customer experience including visual expression, voice and tone, messaging, channel, and format
  • Provide inputs to campaign strategies and creative briefs that articulate insights that will inspire creative teams, and provide measureable creative and content strategies
  • Build out brand training materials for marketing stakeholders and peers
  • Participate in open and productive strategic debates that result in the best possible outcomes for customers
  • Manage multiple priorities and make things happen in a fast-paced, dynamic, culture.
  • Collaborate and build relationships with marketing stakeholders across AWS, as well as usability, business, and development teams to deliver high-quality, scalable, on-brand customer experiences
  • Contribute to a diverse and inclusive creative culture that enables world-class creative development
  • Present solutions and gracefully defend decisions to executive management
About the team

AWS Brand is a team of strategists, designers, copywriters, project managers, and beyond, all working to build an inclusive and ownable brand implemented at a global scale.

We pride ourselves in being great listeners and question askers, strategic thinkers and problem solvers, working on behalf of the customer and in support of the entire AWS org.

BASIC QUALIFICATIONS

  • 5+ years' experience in marketing or brand management inside advertising agencies, brand strategy consultancies, or inhouse marketing organizations
  • Experience contributing to brand positioning, voice and tone, and visual system development for large organizations with complex product and service offerings
  • Experience working with marketing stakeholders and brand creative teams to define and maintain clear and durable visual brand systems across several partner and customer touch points
  • Experience managing multiple projects and the ability to meet aggressive deadlines
  • Ability to work crossteam and synthesize feedback from multiple teams/owners
  • Proven ability to influence and obtain buyin for creative ideas
  • Experience presenting and championing work to senior executives
  • Bachelor's degree in marketing, communications, business or similar field OR an additional 4+ years' marketing experience
PREFERRED QUALIFICATIONS

  • Experience providing inputs and ideas customer insights, creative and brand strategy for omnichannel marketing campaigns including longform and shortform videos
  • Experience defining mechanisms for using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience managing external agency relationships
Amazon is committed to a diverse and inclusive workplace.

Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit

Our compensation reflects the cost of labor across several US geographic markets.

The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company.

Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

  • Senior Brand Marketing Strategist

    6 days ago

    Seattle, Washington, United States Amazon Full time

    Are you passionate about empowering Brand Owners to enhance their brand presence while optimizing customer experiences within the Amazon ecosystem?We are seeking a seasoned Senior Product Marketing Strategist who will take charge of articulating the vision for brand-building communications and transform it into a sustainable roadmap to achieve our...

  • Luxury Brand Strategist, Amazon Luxury Stores

    6 days ago

    Seattle, Washington, United States Amazon Full time

    Are you passionate about high-end fashion and beauty, and eager to assist consumers in discovering these prestigious brands online through innovative methods? Do you recognize the potential to link the luxury sector with Amazon's vast customer base and position Amazon as a premier destination for luxury shopping? Are you looking for opportunities to learn...

  • Senior Program Manager, Advertiser Solutions, Sponsored Brands

    6 days ago

    Seattle, Washington, United States Amazon Full time

    About Amazon Advertising:Amazon Advertising operates at the convergence of eCommerce and marketing, providing a comprehensive suite of digital advertising solutions aimed at assisting our clients in discovering and purchasing products. We empower advertisers of various types to connect with Amazon customers across our platforms, on other reputable websites,...

  • Advertising Installer

    3 weeks ago

    Seattle, Washington, United States Lamar Advertising Company Full time

    Our Lamar office in Seattle, Washington, is now hiring a new Installer to help us bring innovative advertising campaigns to life for brands in Seattle, WA, and the surrounding areas. The purpose of this position is to install and remove advertising campaigns on transit fleets, bus shelters, and train stations in compliance with Lamar and various Transit...

  • Junior Brand Strategist

    6 days ago

    Seattle, Washington, United States Acosta Group Full time

    POSITION SUMMARYLocation: Seattle, WA - Hybrid Work Model.Are you a dynamic and enthusiastic professional eager to gain expertise in managing a diverse product portfolio? This is a junior-level opportunity in Brand Management (1+ years of applicable experience).You will work closely with a Brand Manager II and be an integral part of a Brand Management Team,...

  • Financial Strategy Manager, Brand Advertising Finance

    6 days ago

    Seattle, Washington, United States Amazon Full time

    Position Overview:As a Financial Strategy Manager, you will collaborate closely with business and finance executives to create financial models that align with both immediate and long-term organizational objectives. Your role will involve assessing new business prospects and spearheading initiatives within the Brand Advertising sector.Key Responsibilities:-...

  • Brand Engagement Specialist

    6 days ago

    Seattle, Washington, United States Point B Full time

    About Point B:Point B is a consulting firm recognized for its expertise in business transformation and technology services, trusted by leading organizations worldwide. We are dedicated to making a significant impact for our clients and harnessing technology to unlock human potential. Our Mission:We strive to accelerate our clients' progress towards...

  • B2B Sales Strategist for Eco-Friendly Brands

    16 hours ago

    Seattle, Washington, United States Brightly Shop Full time

    About Brightly ShopBrightly Shop leverages social commerce, community engagement, and impactful content to drive positive change. Our platform motivates action through ethical lifestyle content, showcasing thousands of sustainable products from responsible brands and connecting millions of eco-conscious consumers daily. We serve as a discovery and community...

  • Marketing Content Strategist

    6 days ago

    Seattle, Washington, United States Aquent Full time

    Position Overview:This hybrid role is situated in the Redmond, WA area. Aquent is seeking a Marketing Content Strategist to enhance our team. If you are passionate about providing exceptional service and contributing to remarkable projects, this position offers a dynamic and rewarding environment for professional growth.Role Summary:The Marketing Content...

  • Sr Technical Program Manager, Brand Advertising and Shopping Experience

    1 month ago

    Seattle, Washington, United States Amazon Full time

    Amazon's shopping experience is designed for shoppers who exactly know what they want. However, not all shopping journeys fit that mold - people shop to explore, discover, refine their tastes or just have fun. Today, Amazon does little to service this type of shopping behavior. We want to address this gap by introducing a new way to shop on Amazon - one that...

  • Lead Marketing Strategist

    6 days ago

    Seattle, Washington, United States Point B Full time

    Point B is a consulting firm renowned for its expertise in business transformation and technology services, trusted by leading organizations worldwide. We are dedicated to creating significant impacts for our clients and harnessing technology to unlock human potential. Our mission is to expedite our clients' journey towards meaningful outcomes by integrating...

  • Lead Marketing Strategist

    6 days ago

    Seattle, Washington, United States Stantec Full time

    Lead Marketing StrategistOverviewJoin a dynamic and innovative team at Stantec, where we prioritize operational excellence and foster a culture of collaboration. Our diverse workforce of over 28,000 professionals across the globe is dedicated to making a meaningful impact in the communities we serve.Your RoleAre you passionate about marketing and eager to...

  • Lead Sales Strategist

    6 days ago

    Seattle, Washington, United States Dentsu Full time

    Company OverviewREMOTE OPPORTUNITIES AVAILABLE FOR U.S. CANDIDATESPosition ObjectiveAs a Lead Sales Strategist at Dentsu, your primary responsibility will be to cultivate strategic alliances and enhance relationships with a specific portfolio of Consumer Packaged Goods (CPG) brands. You will showcase the capabilities of our Retail Media Network to address...

  • Salon Growth Strategist

    20 hours ago

    Seattle, Washington, United States Aveda Full time

    Aveda - Salon Growth StrategistThe Salon Growth Strategist is pivotal in enhancing the performance of established Aveda Salons. This role involves collaborating with salon proprietors to devise business strategies aimed at achieving sales and revenue objectives through the implementation of brand initiatives and promotional campaigns. The Growth Strategist...

  • Brand Content Specialist

    21 hours ago

    Seattle, Washington, United States True Brands Full time

    Job OverviewAt True Brands, we are dedicated to fostering an environment that champions openness, inclusion, trust, and respect. As a rapidly expanding, creativity-driven organization, we specialize in the design and distribution of premium beverage and lifestyle products. With a global customer base exceeding 25,000, we pride ourselves on being a...

  • Senior Product Manager, Brand Ads

    1 month ago

    Seattle, Washington, United States TikTok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join UsCreation is the core of TikTok's purpose. Our...

  • Sustainable Brand Partnerships Manager

    15 hours ago

    Seattle, Washington, United States Brightly Shop Full time

    About BrightlyBrightly is a pioneering platform that leverages social commerce, community engagement, and impactful content to drive positive change. Our mission is to motivate action through ethical lifestyle content, showcasing thousands of sustainable products from responsible brands, and connecting over 2 million eco-conscious consumers daily. We are a...

  • Sr. PMT, Private Brands, Private Brands

    4 weeks ago

    Seattle, Washington, United States Amazon Full time

    Want to build the software that fundamentally changes how Amazon develops products? Does the intersection of retail and technology excite you? Looking to experiment with Gen AI solutions? Let's chatThe product: We are building a product lifecycle management solution - Private Brands Central - for worldwide Amazon Private Brands. The goal of this platform is...

  • Marketing Brand Coordinator

    6 days ago

    Seattle, Washington, United States Instep Management Group Full time

    As a Marketing Brand Coordinator, you will play a vital role in one of our key organizational strategies: client representation and brand development. You will collaborate and gain insights from various departments, including marketing, sales, business development, and customer service, to identify and leverage opportunities that enhance client market...

  • Marketing Brand Coordinator

    6 days ago

    Seattle, Washington, United States Instep Management Group Full time

    Position Overview:As a Marketing Brand Coordinator, you will play a pivotal role in advancing our key company objectives: client representation and brand enhancement. This position requires collaboration across various departments, including marketing, sales, business development, and customer service, to identify and leverage opportunities that enhance...