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Lead Generation Specialist

1 month ago

Phoenix, United States Grand Canyon Education Full time

Come Grow with Us

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

As a Marketing Specialist at GCE, you will play a crucial role in driving lead generation and managing digital marketing campaigns. You'll work closely with our media team to develop and execute strategies across various platforms. At GCE, we offer a remote work environment where you'll have the opportunity to grow your skills and make a significant impact on our marketing initiatives. Join our team and help drive innovation in educational marketing

What you will do:

  • Develop and manage small to medium-scale Paid Search, Paid Social, and Display advertising campaigns to drive lead generation
  • Create comprehensive project plans for campaign launches, including planning, management, and execution
  • Analyze client needs and translate them into effective marketing strategies
  • Manage and optimize relationships with third-party media and affiliate marketing vendors
  • Develop and execute affiliate marketing plans, including budget allocation and performance monitoring
  • Collaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirements
  • Participate in regular video conferences with internal teams and external stakeholders (minimum 3 per week)

What you will have:

  • Bachelor's degree in Marketing, Communications, or related field
  • Proven experience in digital marketing and lead generation campaigns
  • Experience with Google Ads, Facebook Blueprint, or other relevant platforms
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Excellent project management and organizational skills
  • Proficiency in digital marketing tools and platforms
  • Strong communication and interpersonal skills
  • Ability to work collaboratively in a remote environment
  • Certificate in Google Ads, Facebook Blueprint, or other relevant platforms
  • Knowledge of Excel

Why work at GCE:

  • Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
  • Generous time off plan and 11 paid holidays
  • Paid time off to volunteer in the community or at GCU sponsored events
  • We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program