![Grand Canyon Education](https://media.trabajo.org/img/noimg.jpg)
Lead Generation Specialist
2 months ago
Grand Canyon Education (GCE) is a dynamic educational service company leading the way in offering operational and technological support services to the post-secondary education sector. Originally part of Grand Canyon University (GCU), GCE now operates independently to serve students, families, and the local community. At our core, we prioritize people, foster innovation, and make a positive impact in our community.
Your Responsibilities:
- Oversee the lead generation campaigns for the GCE Marketing Department involving more than 20 lead generation vendors.
- Manage Paid Search, Paid Social, and Display campaigns.
- Contribute to crafting comprehensive third-party affiliate marketing plans and execute them efficiently, ensuring optimal allocation of budgets per vendor and program vertical.
- Handle communication with vendors, focusing on areas such as onboarding, relationship management, quality control, and campaign growth.
- Work in collaboration with compliance services to maintain up-to-date branding and creative specifications.
- Analyze campaign data and user behavior to enhance lead campaigns, provide recommendations, and explore innovative strategies.
- Provide detailed reports to senior management on lead numbers, conversion data, trends, and budgeted leads.
- Utilize third-party services to enhance lead generation strategies and lead quality.
- Ensure that all third-party service agreements align with the business partner's objectives.
- Interpret client requirements and develop project plans for campaign launches.
- Research competitors to identify new approaches to increase student inquiries.
- Stay up-to-date with industry best practices and technologies.
- Offer insights on landing page optimization and testing for affiliate partner campaigns.
- Knowledge of digital media placement across various channels.
- Proficiency in Microsoft Office suite, social media platforms, and project management tools.
- Experience with CRM systems and data analysis.
- Excellent communication skills and the ability to collaborate effectively with diverse teams.
- Strong project management skills and understanding of marketing concepts.
- Ability to adapt to a fast-paced environment and changing priorities.
- Familiarity with audience targeting and remarketing strategies.
- Bachelor's degree in a related field from an accredited institution and 2-4 years of digital marketing experience.
- Pass pre-employment assessments and background checks.
- Outstanding benefits such as medical, dental, vision, and life insurance, 401K plan, and flexible spending accounts.
- Generous paid time off and holidays.
- Opportunity for paid volunteer time.
- Education Tuition Discount Program for full-time employees and their families.
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