Senior Analyst Audience Development

5 days ago

Addison, United States Hilton Full time

***This role is based at our corporate office in Dallas, TX***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Analyst Audience Development, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Audience Development team reporting to the Senior Manager Audience Strategy, you will work on projects including creating and optimizing customer-centric communications, delivering more customers and deeper engagement across the customer journey.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

  • Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
  • Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Mental health resources including free counseling through our Employee Assistance Program
  • Paid Time Off (PTO)
  • Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

  • Focus on complex audience design, strategy, and execution for customer communications.
  • Work with customer data, understanding, and defining the parameters of the data, database structures, available models, and campaign management tools.
  • Gather user requirements for campaigns and give strategic input.
  • Perform quality assurance/control steps to ensure the accuracy and validity of audience lists to meet campaign and audience segment requirements.
  • Demonstrate subject matter expertise of the relevant Hilton business and data knowledge.

How you will collaborate with others:

  • Partner with IT, data, and model development teams to guide improvements.

What projects you will take ownership of: 

  • Plan business campaigns to translate hypotheses and marketing objectives into audience selection criteria.
  • Ensure scheduled campaigns are delivered on time while reviewing status and campaign overviews to involved partners

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

  • Three (3) years of professional experience
  • Experience with marketing campaign support and execution
  • Intermediate experience writing SQL queries
  • Hands-on experience using campaign management tools (i.e. Unica) and building process flowcharts
  • Technical and marketing acuity with previous experience utilizing customer data in a marketing planning, execution, or analytics role
  • Craft, multi-channel campaigns guided by important partner input

It would be useful if you have:

  • BA/BS Bachelor's Degree
  • Two (2) years of experience in Business to Customer (B2C) marketing or Business to Business (B2B)
  • Experience with Project Management tools (i.e. AirTable)
  • Experience with hospitality and/or credit card/financial services

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.

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