Sr. Manager, Digital Strategy and Issues Management

Found in: beBee S US - 2 weeks ago


New Brunswick, United States Johnson & Johnson Full time
Johnson & Johnson is recruiting for a Senior Manager, Digital Strategy & Issues Management. The primary location is based in New Brunswick, NJ. The team may consider qualified candidates based in other locations.

Position Summary

The Sr. Manager, Digital Strategy & Issues Management will report to the Director, Global Digital Strategy, Issues Lead, and focus on enhancing and protecting the Company's brand reputation across J&J's digital ecosystem through campaign strategies and issue management communications. This role's remit includes management of all inbound and outbound communications for five social media channels with 10M+ followers across Facebook, Instagram, LinkedIn, Twitter, and YouTube. This role would manage and lead all social listening across our organic communities and paid campaigns. Social listening would include 24/7 agency managed moderation to flag any potential issues, monitor current issues and news cycle and community management through AE reporting, responses, messaging and comments. Under the guidance of the Director, this individual would also aid in the development and maintenance of company online engagement policies, governance and guidance with the goal of brand protection and building.

Responsibilities

• Channel Management:

o Ensure that J&J's social media pages follow the channel best practices and are managed in compliance with regulatory guidance and J&J's operational controls

o Analytics and social media reports

o Create tactics and strategies that build brand reputation and create authentic relationships with consumers

o Continually audit our operations to ensure best-in-class approach

• Social Media Monitoring & Listening: Keep an active pulse on the J&J brand to surface adverse events, consumer insights, message penetration and detect reputational risk.

o Build and optimize operational processes needed to conduct social listening and crisis comms quickly, compliantly and in partnership with various stakeholders

o Oversee day-to-day workflow with relevant agencies and platform usage including real-time responses to users across our channels, partnering with business units as needed.

o Build and maintain listening queries on priority topics

• Issues Management: report timely and high profile topics, such as litigation or natural disasters.

o Develop listening queries to capture volume, topic themes and sentiment and understanding of global landscape, sentiment analysis and volume trends.

o Provide thoughtful, actionable insights to rest of corporate social team, media and internal communications partners.

o Work with Director Lead to ensure select stakeholders are informed in a timely manner.

• Content Development & Amplification: Provide guidance to help develop topics we promote as well as timing of promotion. This includes the mgmt. of publishing requests we receive from partners across our internal businesses and any crisis response activity needed

• Brand Protection and Governance:

o Liaise with Pharmacovigilance team to ensure all processes are compliant with legal and HCC regulations. Lead annual community management training to ensure all agency partners are operating in compliance with J&J guidelines.

o Assist with the development and execution of online engagement policies and key controls to ensure brand safety and reduce risk.
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