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Global Brand Strategy Senior Manager

3 months ago

Boston, United States Boston Consulting Group Full time
WHAT YOU'LL DO

We are seeking an experienced brand strategist, who is passionate about audience-centric storytelling, and elevating creative output through insight and data.
  • Own the development and ongoing championship of the company's brand platform and tone of voice.
  • Provide strategic brand counsel to guide decision-making for marketing and communications campaigns and activations, informing project brief development and creative concepting.
  • Thought partner for creative teams as they are developing creative platforms-portraying the voice of the client and voice of the business to enhance creative impact.
  • Use market intelligence and key audience personas to inform, adapt, and refine brand strategies and identify opportunities.
  • Comfortable leading market research and delivering on actionable learning agendas, to build the repertoire of insights used to inform marketing.
  • Develop and refine methodologies for executing brand strategy initiatives, identifying and implementing process improvements.

YOU'RE GOOD AT

The ideal candidate is curious and collaborative. They bring a hybrid approach-balancing strategic frameworks with practical applications to serve the business' needs, simplifying complexity and elevating creative efficacy. They are excited to build out new capabilities and ways of thinking, and not intimidated by complex organizations. Driving alignment, building partnerships with creative and business partners and cross-team collaboration is core to their DNA. This candidate should be a skilled communicator with a proven ability to form sound perspectives, advise stakeholders, and act as thought partners to senior leaders.

YOU BRING (EXPERIENCE & QUALIFICATIONS)

  • Minimum of 7 years of experience in brand strategy, brand planning, PR strategy or related field.
  • Experience developing compelling briefs, audience-centric messaging, strategic positioning and campaign platforms.
  • Familiarity with the development and execution of 360 integrated marketing and communications campaigns and activations.
  • Experienced and passionate about working with creative teams as a thought partner in the creative development process.
  • Exceptional communication and interpersonal skills, with the ability to engage and influence senior stakeholders.
  • Active collaborator who is able to build mutual trust and respect at all levels of the organization.
  • Strong project management skills with the ability to oversee multiple initiatives simultaneously.

YOU'LL WORK WITH

You will work a range of stakeholders across the marketing organization-team members within Brand & Creative Strategy (Creative, Brand Activation and Brand Management) as well as Practice Area marketers, Global Activation + Orchestration, Global Partnerships and Global Events. You will also work closely with agency partners.