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Senior Design Director, US Sports 1

2 months ago

Portland, United States adidas Full time

 

Senior Director, Go-To-Market (Team, NCAA, Licensed)

 

 

 

Area                                                                                                         adidas brand                                                 

Department                                                                                             Global Brands

Direct Reporting Line                                                                            GM, US Sports & Creation Center Portland

Subsidiary/country                                                                                 North America

Location                                                                                                   Portland

Personnel Managed                                                                                Yes

 

Purpose

As Senior Director of Go-To-Market, you are responsible for managing a best-in-class range and comprehensive go to market strategy operation for adidas to win with teams, athletes, and fans in the North American Marketplace. Through close collaboration with the commercial team, brand partners, Sports Marketing, Business Units, Creation Centers, and cross functional stakeholders you will deliver strategic business imperatives, implement key priorities of the brand/categories, and drive growth for adidas as a sports brand.

 

Key Accountabilities

Create, communicate, and implement collective and individually driven Go to Market strategy for seasonal sell-ins.

Deliver an aligned best in class range across the marketplace with appropriate Go-In-Margin and efficiency planning on a seasonal basis for Team, NCAA and Licensed businesses.

Evaluate margin adjustments against total channel strategy to increase On Time Availability across business.

Land the range and Go To Market strategy in the marketplace and with partners to create demand, drive market share growth and enable achievement of the financial targets.

Actively participate and drive in the business conversations with partners and accounts.

Build and lead productive working relationships with cross-functional partners based on trust and accountability.

Develop an annual Go To Market strategy with key initiatives for Team, NCAA, and Licensed businesses, aligned to both North America initiatives and operational capabilities.   

Consolidate inputs from the categories, and commercial channels related to marketplace trend and incremental business opportunities, and the effectiveness of active range and programs, and provide it to the Global and Local BU counterparts and product creation teams.

Develop channel-specific initiatives (e.g., event programs), as required to leverage the opportunity during key sport moments.

With consumer first mindset, partner with Global and Local Business Unit counterparts to develop product ranges and go-to market strategies with the utilization of 3rd party Licensees where applicable.

Ensure the range is executed with excellence and optimized for growth opportunities across various sub-businesses (Team, NCAA, Licensed).

Continually understand short-and mid-term goals across channels and categories to ensure delivery against financial objectives.

Identify and land opportunities based on globally available operational levers.

Provide regular analysis of in-market performance of all facets of the business to the relevant stakeholders and contribute to strategic planning based on that analysis.

Accountable, along with team for interpretation of Sales Data, making conclusions and building interpretation into future season planning.

Strong acumen for both pre and in season availability for change due to both market and global conditions and trends.

Deliver a compelling range/concept selection for the marketplace (including specific assortment packages, as well as Key Accounts range and programs) within the businesses, balancing both brand and commercial considerations.

Collaborate with the brand marketing team to support specific activations around Team, NCAA and Licensed to amplify with product.

Develop seasonal ranging approach for priority accounts, considering marketplace position, to optimize brand representation with consumers/accounts.

Drive forecasts and seasonal planning processes across the businesses.

Operate with clear, concise, fact-based leadership aligned with company culture.

Model adidas values for direct reports and broader team by setting performance targets and coaching for continuous development.

Establish culture of diversity, equity, and inclusion while driving employee engagement and leading by example.

Knowledge Skills and Abilities

Advanced cross-functional Marketing knowledge and Market experience in sport and/or performance categories (sporting goods industry preferred)

Leading, managing, and driving a diverse team not only for results metrics but team growth and development (change management experience preferred)

Bias for action, ability to cut through the noise, evaluate multiple perspectives, but take on a Point of View

Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build plans and establish Key Product Indicator’s for each individual business.

Ability to create and land End to End cross functional projects.

Advanced user of MS Office suite of products with strong proficiency in Microsoft Power Point and Excel.

Understanding of systematic planning, forecast and delivery usage across a large global organization.

Growth mindset, personal, and practiced development plan.

Experience in both market and above market organization preferred.

Excellent verbal and written communication skills

Strong presentation, planning, and analytical skills

A thorough understanding of consumer markets, end to end processes and specific Team, NCAA, Licensed experience preferred.

Qualifications (Minimum required education and experience)

Bachelor’s degree (B.A.), with an emphasis in Marketing/Business preferred, and

Ten+ (10+) years sports, product marketing, end to end processes or related experience, 5+ years of managerial experience.

Equivalent combination of education and/or experience may be substituted for degree.