Senior Manager, Digital Marketing

2 weeks ago

Washington, United States American Pharmacists Association Full time

Senior Manager, Digital Marketing

Washington, D.C.

The American Pharmacists Association is the largest association representing pharmacists in all practice settings in the United States and is the only organization advancing the entire pharmacy profession.

Our expert staff, and strong volunteer leadership, including many experienced pharmacists, allow us to deliver vital leadership to help pharmacists, pharmaceutical scientists, student pharmacists, and pharmacy technicians find success and satisfaction in their work while advocating for changes that benefit them and their patients. From our headquarters in Washington, D.C., APhA prepares members to thrive at every career stage and in every pharmacy setting with world-class continuing education, transformative events, unique practice tools, and timely solutions to complex challenges. We're committed to helping them deliver outstanding patient care, receive due recognition, and work at a full scope of practice. APhA advocates to give pharmacists a voice in decisions that affect their future while promoting their undeniable value to health care teams. Our goal is to facilitate pharmacists' delivery of the highest quality patient-centered care.


WHAT WE'RE ABOUT

Collaboration- We strive to produce meaningful products and services in the spirit of trust and partnership throughout the organization. To achieve success, we are flexible, adaptable, open-minded, cooperative, and inclusive.

Accountability- We strive to meet the highest standards of ethical behavior. Equity, integrity, transparency, and personal responsibility drive everything we do. We are good stewards of organizational and human resources, and we are champions for our members and colleagues.

Respect- We are committed to seeking to understand others' perspectives and appreciating our differences; treating others with consideration, thoughtfulness, and empathy; recognizing, acknowledging, and supporting each other; being fair to and supportive of our colleagues; attentively listening, and communicating tactfully and sensitively.

Excellence- We strive to deliver high-quality, innovative, and best-in-class products and services that offer high value to members and stakeholders. We embrace a culture of continuous learning and improvement.

WHAT YOU'LL DO
As the Position Title, you will:

  • Oversee the Salesforce Marketing Cloud platform
  • Build and manage the association's e-mail calendar and organizational workflows
  • Create templates and develops, tests and deploys marketing e-mails for the association
  • Design and automate dynamic content and personalization strategies for complex email journeys and drip and nurturing campaigns to enhance engagement and drive conversions, including triggers, decision splits, and automation rules to optimize email journey performance
  • Understand and influence the design of lead flow, pipeline generation, and marketing automation within Salesforce Marketing Cloud that will maximize the impact of campaigns
  • Manage the list segmentation process for email campaign deployment, including pulling lists from Salesforce Marketing Cloud and Personify
  • Support strategy and implementation of marketing tools, technologies, and platforms to deliver business objectives, including closed loop analytics across web, social media, and email
  • Own homepage marketing web content and oversees web analytics and landing page design and execution. Will work closely the association's leadership to ensure that the marketing strategy aligns with the organization's broader strategic plan and goals
  • Guide social media strategy working in tandem with Social Media Manager
  • Manage digital advertising including search and display channels (PPC, programmatic display, retargeting social, etc.)
  • Oversee APhA's YouTube and other digital accounts. Uploads webinars, events, and other recording as necessary
  • Lead the analytics and reporting functions in digital marketing campaigns with a focus on optimization

LOCATION: Washington, DC - Hybrid, two days a week in the office (Tuesday & Thursday)

WHO WE'RE LOOKING FOR
APhA may be the right fit for you have:

Experience and Education required:

  • A bachelor's degree in communications, marketing or business is required. Advance degree is preferred.
  • A minimum of 5+ years of experience in marketing and communication or related field/s

Skills, knowledge and abilities required:

  • In-depth knowledge of Salesforce Marketing Cloud required
  • Extensive experience implementing and working within other CRMs and marketing technologies such as Adestra, Asana, Canva, Hootsuite, Google Analytics, Google Ads, major SEO platforms and all major social media platforms (both organic and paid)
  • Proven work experiences in digital marketing (nonprofit association a plus)
  • Demonstrated experience designing and implementing digital marketing campaigns using SEO/SEM, marketing databases, email, social media, retargeting and/or display advertising
  • Knowledge of Google Analytics, including setting up tracking codes, configuring goals, and using advanced features like segmentation, filters, and custom reports
  • Experience with Google Tag Manager for managing and deploying marketing tags
  • Basic understanding of HTML and CSS to troubleshoot and implement tracking codes
  • Familiarity with JavaScript for more advanced tracking implementations
  • Experience with integrating and maintaining closed loop analytics between various systems such as a website, social media accounts, and email platforms, ensuring data flows seamlessly and insights are derived effectively
  • Proficiency in tools like Tableau, or Power BI for creating dashboards and visual reports
  • Understands the customer behavior and the ability to map and analyze the customer journey
  • Able to learn other emerging platforms and tools if chosen to be implemented by the organization
  • Creative problem solver with attention to detail
  • Able to learn and teach others
  • Strong, confident presenter and communicator with superb English written communication, copywriting and proofreading skills
  • Strong analytical skills and data-driven thinking
  • Experience in the implementation of data and analytics strategies and how to pull actionable insights from the data and analytics
  • Capable of resolving escalated issues arising from operations and requiring coordination with other departments
  • Strong interpersonal skills; experience working across different teams to inform and produce content for various channels and mediums
  • Strong project management, multitasking and decision-making skills
  • Metrics-driven mind with eye for creativity and design

APhA does not make hiring decisions on the basis of race, color, creed, ethnicity, national origin, gender, gender identity, sexual orientation, socio-economic background, age, disability, veteran status, religion, political affiliation, or any other characteristic protected by state, federal, or local law.

Applicants must be currently authorized to work in the United States on a full-time basis.

PandoLogic. Category:Marketing & Biz Dev,

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