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Sr. Manager, Consumer Insights

2 months ago

Chicago, United States Kraft Heinz Full time

Job Description
The Senior Manager Consumer Insights - Innovation will champion the consumer and lead the innovation agenda for the Meals brands in North America Including Kraft Mac and Cheese, Velveeta Shells and Cheese, Ore-Ida, Delimex, Just Crack and Egg and more The Sr. Manager will have accountability for leading, planning, implementing custom strategic market research and must also draw from a variety of information sources and internal/external resources to develop insights that provide a competitive advantage to the Kraft Heinz Meals innovation agenda. You will identify, develop and integrate consumer insights throughout these brands to drive a consumer first innovation vision and pipeline.
The Role - Key Skills:

  • Strategic : Be a key strategic business partner to Marketing team and a transformative leader. Leverage their understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
  • Influential : Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
  • Impactful : Drive to "so-what's" by making actionable recommendations routed in deep understanding of marketing, business and consumer
  • An Owner: Be "hands on", think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
  • Flexible : Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, thrives in an environment of change
  • Strong Communicator : Showcase strong interpersonal skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
  • Self-motivated : Ability to handle many workstreams, competing agendas and distill a plan that can be implemented for the team
  • Analytical : Ability to see through data and recognize patterns to advise brand actions
  • Collaborator: Team player, works well in a fast-paced entrepreneurial environment
  • Mentor & People Leader: Share knowledge and develop a high-performing team
  • Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
  • Influence: Ability to influence at senior levels of an organization and drive focus and impact


Key responsibilities

  • Key strategic insights' partner to the North American Meals Team.
    • Leads, plans and implements the Consumer Insights innovation road map development inclusive of whitespace identification research, ideation and co-creation sprints, and validation research as you shepherd concepts through the stage-gate process.
    • Create risk-based learning plans, challenging status quo while working collaboratively with the cross-functional team.
  • Shape the long term (3, 5 and 10 year) category story and innovation go to market strategy for the Meals categories through right-sized consumer learning and influential storytelling.
  • Requires working in high levels of ambiguity; creating strategic direction for growth opportunities.


Qualifications

  • Strong experience in strategic insights/consumer insights roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
  • Proficient in various market research techniques, including both qualitative and quantitative methods; Experience using these tools for innovation development strongly preferred.
  • Thrives in agile ways of working and has a track record of strong collaboration with cross-functional partners like Marketing, R&D, Supply Chain, Sensory and more.
  • Experience working with both primary and secondary data sources
  • Solid understanding of syndicated research tools (e.g. Nielsen, Circana, Mintel, etc).
  • Ability to distill insights and drive impact into an organization - bringing the consumer to forefront.
  • High level of tolerance for working in ambiguity, leading change and change management.
  • Excel at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).


Location(s):

  • Chicago/Aon Center
  • Hybrid 3 days a week in office (Tues / Wed / Thurs), 2 days remote


Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com .